Transcript
Page 1: LIONMAG - Inflight Magazine of Lion Air

M E D I A P R O F I L E 2 0 1 4

T H E I N F L I G H T M A G A Z I N E O F L I O N A I R

3,6 MILLIONS PASSENGER-READERS IN A MONTH!

NO DOUBTwe are the biggest Indonesian magazine

with the largest number of readers!

Page 2: LIONMAG - Inflight Magazine of Lion Air

Gender Male 65%, Female 35%

MaritalStatuS Married 73%, Single 27%

educationlevel High School 20%, Academy 32%,

University Degree 48%

aGe 25 - 65 year

doMeStic 93%

international 7%

readerShip B - Up ( middle to high class)

65,000 copies of the magazine are distributed for free to

3,600,000 Lion Air passenger-readers,who are traveling to more than 67 cities in Indonesia and the Asian

cities of Singapore, Kuala Lumpur, Penang, Ho Chi Minh, and Jeddah,

Medina in Saudi Arabia

READERSHIP

DEMOGRAPHIC DATAreader’StravelinGpurpoSeS

MAGAZINE SPECIFICATION

SPECIAL

Size : 210 (w) mm x 275 (h) mm closed

Pages : 120 inside pages + 4 cover pages

Language : Indonesian, plus English articles.

Material : 230 gsm art carton (cover) laminated,

120 gsm art paper (contents)

Each issue focuses on a certain region and analyses it in the perspective of culture, arts and tourism, while trying to unfold the indigenous wisdom that became the basis of the region’s development.

TRAVELING

Day trips to beautiful places, unique and exciting, can become unforgettable memories. Mountains, forests, beaches, towns and rural atmosphere or just a walk along the old city are immortalized in words and pictures in this column.

DESTINATIONS

The column “destinations” discusses one particular place with a variety of interesting viewpoints related to history, customs, culture and other unique details. This rubric will enrich your experience and knowledge.

LEISURE & LIFESTYLE

Various details can affect a person’s life style. In this section we find reviews of enjoyable places such as restaurants, cafés and hotels, and reviews related to hobbies like reading and watching movies.

MANY OTHERS

BUSSINESS 55%

SOCIAL 10%

OTHERS 5%

VACATION30%

CONTENTPROFILE

COVERAGE AREA

SINGAPORE

JAYAPURA

BALI

JAKARTA

MEDAN

HO CHI MINH

MAKASAR

BALIKPAPAN

MANADO

KUPANG

AMBON

SURABAYA

Page 3: LIONMAG - Inflight Magazine of Lion Air

The magazine is distributed on Lion Air flights to more than 67 cities in Indonesia plus the cities

Singapore, Kuala Lumpur, Penang, Ho Chi Minh, and Jeddah, Medina Saudi Arabia.

ADVERTISINGSIZE

ADVERTISINGRATES

FULL PAGE (210mm x 275mm)

SPREAD PAGES (420mm x 275mm)

HALF PAGE (Horizontal)(210mm x 140mm)

HALF PAGE (Vertical)(105mm x 275mm)

WHY ADVERTISE IN LIONMAG?

Because each month there are 3,600,000 passengers waiting to read the magazine!

LIONMAG is part of a group publishing with

advertiSinGdeadline

1. Publication date : 1st of every month

2. Booking deadline date : 17th of month before publication date

3. Material deadline date : 20th of month before publication date

4. Cancellation must be received by writing 3 weeks before

publication date

terMS&conditionS

1. Price is excluding VAT. 10%

2. Proof prints are to be provided by the advertisers.

3. Rates are valid until December 31st 2014, and subject to

change without prior notice.

4. Advertisement material accepted as Tiff File, JPEG File,

High Resolution PDF, min 300 dpi with bleed : 5 mm .

diSplaYad

Full Page Inside Page Rp. 55.000.000

Full Page Inside Page (left side) Rp. 51.000.000

Half Page Rp. 35.000.000

Page 1,3,5,7,9 Rp. 58.000.000

Spread Page Rp. 75.000.000

Advertorial Rp. 61.000.000

cover

2nd Cover (Inside Front Cover) Rp. 64.000.000

3rd Cover (Inside Back Cover) Rp. 62.000.000

Back Cover Rp. 89.000.000

Cover 2 Pages 1 (Spread) Rp. 90.000.000

SpecialForMat

Gate Folded Rp. 120.000.000

Supplement 5 Pages Rp. 156.000.000

Inflight Magazine of Batik Air


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