Download - Lisa Kember Presentation
![Page 1: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/1.jpg)
Engagement Marketing:How to Win in a Socially Connected World
![Page 2: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/2.jpg)
2
Contact Information
Copyright © 2012 Constant Contact, Inc.
Lisa KemberRegional Development Director
facebook.com/CTCTontario
@LisaKember
www.constantcontact.com
Upcoming Seminars
Visit: www.constantcontact.com/learning-center
Insight Provided by KnowHow
![Page 3: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/3.jpg)
What’s Keeping Us Up at Night?
Copyright © 2012 Constant Contact, Inc. 3
80% Attracting
New Customers
Constant Contact | 2011 Attitudes & Outlooks Survey
55% Increasing Customer Referrals
![Page 4: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/4.jpg)
Copyright © 2012 Constant Contact, Inc. 4
![Page 5: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/5.jpg)
Copyright © 2012 Constant Contact, Inc.
Word of Mouth Marketing
Any business action that earns a customer recommendation.
5
2.4BILLIONbrand-related conversationsper day in the U.S.
The typical American mentions specific brand names 60 times per week in conversations.
Source: Word of Mouth Marketing Association, Oct 2011
66%Of all brand-relatedconversations are positive
![Page 6: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/6.jpg)
Copyright © 2012 Constant Contact, Inc. 6
The Problem with TypicalWord of Mouth Marketing
Difficult to encourage or track
You can’t influence how your business is portrayed
You have no idea when someone refers a friend to you
– Unless you ask how a new customer or prospect found you
You can’t reward your clients for referring because you don’t know who made the referral.
![Page 7: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/7.jpg)
Copyright © 2012 Constant Contact, Inc. 7
![Page 8: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/8.jpg)
Copyright © 2012 Constant Contact, Inc. 8
Engagement Marketing
![Page 9: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/9.jpg)
Copyright © 2012 Constant Contact, Inc. 9
We trust comments and reviews (even from strangers)…
not marketing.
![Page 10: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/10.jpg)
© Constant Contact 2012
36%
81%
2012 Neilson Global Trust in Advertising & Brand Messages
![Page 11: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/11.jpg)
Copyright © 2012 Constant Contact, Inc. 11
![Page 12: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/12.jpg)
Copyright © 2012 Constant Contact, Inc. 12
![Page 13: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/13.jpg)
Copyright © 2012 Constant Contact, Inc. 13
![Page 14: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/14.jpg)
Copyright © 2012 Constant Contact, Inc. 14
![Page 15: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/15.jpg)
Copyright © 2012 Constant Contact, Inc. 15
Your customers’ friends are your next best prospects.
![Page 16: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/16.jpg)
relevantappropriate
qualified!
© Constant Contact 2012
![Page 17: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/17.jpg)
© Constant Contact 2012
![Page 18: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/18.jpg)
© Constant Contact 2012
![Page 19: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/19.jpg)
Copyright © 2012 Constant Contact, Inc. 19
There is No Marketing Cure for Sucking
![Page 20: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/20.jpg)
Copyright © 2012 Constant Contact, Inc. 20
Rise above the ordinary in small (or large) ways that WOW! your customers.
![Page 21: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/21.jpg)
© Constant Contact 2012
![Page 22: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/22.jpg)
Copyright © 2012 Constant Contact, Inc. 22
Hope is NOT a strategy.
![Page 23: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/23.jpg)
Copyright © 2012 Constant Contact, Inc. 23
![Page 24: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/24.jpg)
© Constant Contact 2012
![Page 25: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/25.jpg)
Copyright © 2012 Constant Contact, Inc. 25
They won’t join youif you don’t ask!
![Page 26: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/26.jpg)
Copyright © 2012 Constant Contact, Inc. 26
![Page 27: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/27.jpg)
Copyright © 2012 Constant Contact, Inc. 27
Engagement = participation
![Page 28: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/28.jpg)
28Copyright © 2012 Constant Contact, Inc.
Engagement = participation
![Page 29: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/29.jpg)
29Copyright © 2012 Constant Contact, Inc.
Engagement = participation
![Page 30: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/30.jpg)
Copyright © 2012 Constant Contact, Inc. 30
Engagement = participation
![Page 31: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/31.jpg)
Copyright © 2012 Constant Contact, Inc. 31
Engagement Matters!
![Page 32: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/32.jpg)
© Constant Contact 2012
![Page 33: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/33.jpg)
Copyright © 2012 Constant Contact, Inc. 33
![Page 34: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/34.jpg)
Meet Dingo
Dingo had 333 Likes on Facebook & 8,934 Email subscribers
They wanted to get to 5,000 Likes & add more email Subscribers
Dingo decided to offer a promotion
![Page 35: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/35.jpg)
… and social media too!
Dingo sent an Email Campaign to 8,934 subscribers
Dingo shared the offer on Facebook and Twitter
![Page 36: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/36.jpg)
Dingo uses Facebook to grow its email list
Dingo sent an Email Campaign to 8,934 subscribers
Dingo shared the offer on Facebook and Twitter
Dingo had its fans join their email list through the CTCT Facebook App
![Page 37: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/37.jpg)
Dingo remembers to Engage
Dingo sent an Email Campaign to 8,934 subscribers
Dingo shared the offer on Facebook and Twitter
Dingo had its fans join their email list through the CTCT Facebook App
Dingo kept their fans up to date on their progress
![Page 38: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/38.jpg)
Engagement Created Earned Media
Dingo sent an Email Campaign to 8,934 subscribers
Dingo shared the offer on Facebook and Twitter
Dingo had its fans join their email list through the CTCT Facebook App
Dingo kept their fans up to date on their progress
Dingo’s fans shared their campaign through social networks and on their own Blogs
![Page 39: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/39.jpg)
Dingo Wins Big!
Facebook Fans grew from 333 to 5,000in just 3 days!
They grew their email list by 48%
![Page 40: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/40.jpg)
Copyright © 2012 Constant Contact, Inc. 40
Dingo Takes The Gold
![Page 41: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/41.jpg)
Dingo: The Important Results
Monthly sales grew 22%
New customers accounted for 45% of that growth
85% of new customers have continued to buy Dingo products
![Page 42: Lisa Kember Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062513/55533222b4c90555308b4a80/html5/thumbnails/42.jpg)
Email Marketing Social Campaigns Event Marketing Online Survey
Copyright © 2012 Constant Contact, Inc. 42
60-Day Trial
FREE!
www.constantcontact.com