Download - Living in harmony - Social Media and ROI
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LIVING IN HARMONY - SOCIAL MEDIA AND ROI
ROI and Analytics @Djthompson13
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Agenda
• Social media can’t just be “cool”
• What you may want to track
• What’s available to you to measure
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Social Media is cool…. but
• Social media is a great concept with great technologies around it
• It has to make sense for your business
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Metrics• You need them
• Can be used across almost all areas of your business
• Quantitative
• Qualitative
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Tools and Techniques
• Too many options– Always start as close to free as you can
• My Picks– Google Analytics, Hootsuite/TweetDeck,
bit.ly, Facebook Insights, Google Alerts, Topsy, Social Mention, Google Webmaster Tools, NetVibes
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Questions
?Dustin ThompsonKonnected InteractiveKonnectedInteractive.comTwitter:Djthompson13