Download - Local Search Las Vegas PubCon 2009
Local Search & Mobile
Presented by:Michael Dorausch, DC
@chiropractic
convergence• desktop shopper• cellphone user• wireless audiences• search engines• SEO/SEM marketers
desktop shopper• Most familiar with• They do “research” online• SEO/SEM marketers help ensure
results appear among research results
cellphone user• Nothing “casual” about it• “get-it-now” attitude• quality vs. location• “best” may lose to nearby
Q: When searching for pizza from your mobile, do you
seek best or closest?
Q: When searching for pizza from your mobile, do you
seek best or closest?• @lyndseo: Closest pizza place
name that I recognize• Closest=location• Recognize=branding• Location + brand = FTW!
Q: Used your mobile phone to find a place to eat in past
30 days?
Q: Used your mobile phone to find a place to eat in past
30 days?• @jazzcat: Yep. @Yelp is my friend.• @Pamela_Lund: I've used the Yelp
app on my mobile to find a place to eat in the last 30 days
• @matterhornpat: yup, and used it to place a review as well
wireless audiences• Includes cellphone user• Plugins and apps• gps user• Netbook user
• An appointment next Tuesday not recommended.
apps• If your target market is using
mobile Yelp app you better be listed and hopefully well reviewed on Yelp.
• Same goes for those using Google Maps
search engines• “SEO” like it’s 1999• Well thought out “old school” seo
still produces results for local.• Granular local search• View PubCon Austin presentation
at… http://michaeldorausch.com/
data gathering• Website analytics• Phone calls• Walk ins
call tracking
call tracking• Over six thousand phone calls• 3 questions asked• Responses recorded
call tracking• Name, phone number, “who
referred you?”• Answers range from “friend”,
Google, Yelp, keyword searched, and…
twitter• Twitter was the 4th most
mentioned referral source in the category of local search.
summary• Traditional SEO for Desktop Users• Page Profiles for Desktop and
Mobile• Call Tracking & Training• Ask Walk Ins Questions• Rinse, Repeat, Profit
Get Connected• @chiropractic• [email protected]• http://planetchiropractic.com/• http://michaeldorausch.com/