Download - Local Search Las Vegas PubCon 2009
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Local Search & Mobile
Presented by:Michael Dorausch, DC
@chiropractic
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convergence• desktop shopper• cellphone user• wireless audiences• search engines• SEO/SEM marketers
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desktop shopper• Most familiar with• They do “research” online• SEO/SEM marketers help ensure
results appear among research results
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cellphone user• Nothing “casual” about it• “get-it-now” attitude• quality vs. location• “best” may lose to nearby
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Q: When searching for pizza from your mobile, do you
seek best or closest?
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Q: When searching for pizza from your mobile, do you
seek best or closest?• @lyndseo: Closest pizza place
name that I recognize• Closest=location• Recognize=branding• Location + brand = FTW!
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Q: Used your mobile phone to find a place to eat in past
30 days?
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Q: Used your mobile phone to find a place to eat in past
30 days?• @jazzcat: Yep. @Yelp is my friend.• @Pamela_Lund: I've used the Yelp
app on my mobile to find a place to eat in the last 30 days
• @matterhornpat: yup, and used it to place a review as well
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wireless audiences• Includes cellphone user• Plugins and apps• gps user• Netbook user
• An appointment next Tuesday not recommended.
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apps• If your target market is using
mobile Yelp app you better be listed and hopefully well reviewed on Yelp.
• Same goes for those using Google Maps
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search engines• “SEO” like it’s 1999• Well thought out “old school” seo
still produces results for local.• Granular local search• View PubCon Austin presentation
at… http://michaeldorausch.com/
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data gathering• Website analytics• Phone calls• Walk ins
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call tracking
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call tracking• Over six thousand phone calls• 3 questions asked• Responses recorded
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call tracking• Name, phone number, “who
referred you?”• Answers range from “friend”,
Google, Yelp, keyword searched, and…
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twitter• Twitter was the 4th most
mentioned referral source in the category of local search.
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summary• Traditional SEO for Desktop Users• Page Profiles for Desktop and
Mobile• Call Tracking & Training• Ask Walk Ins Questions• Rinse, Repeat, Profit
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Get Connected• @chiropractic• [email protected]• http://planetchiropractic.com/• http://michaeldorausch.com/