Local Shops in the Fullerton area:
1. King’s Flowers
2. Mums the Word
3. Flower Allie
4. Lavenders Flowers and Gifts
5. Visser’s Florist
Assignment
Compile a list of 10 Flower shops in the area. (Hint: phone book or Google)
Design an original name of a flower shop (as if you were going to open a new one in the area).
Due Tomorrow when you arrive to class.
B. Types of Flower Shops
1. Full-Service Shop
2. Mass Market Shop
3. Carriage Trade Shop
4. Stem Shop
5. Studio Operation
6. Franchise Shop
7. Specialty Shop
8. Wholesale Florist
B. Types of Flower Shops (cont.)
1. Full Service Shop- a traditional type of retail flower shop offering a wide variety of services and products.
Examples: delivery, special occasions (funerals, weddings and proms), everyday arrangements (holiday, birthday and anniversary), and home decorations
B. Types of Flower Shops (cont.)
2. Mass-Market shop is located in general merchandise chain store or grocery store. These shops are cash and carry operations and do not offer delivery service.
Mass Market- Located in Ralph’s
B. Types of Flower Shops (cont.)
3. Carriage Trade shop- a flower shop, which caters to an elite clientele such as wealthy private party and corporate accounts
B. Types of Flower Shops (cont.)
4. Stem Shop are cash and carry operations and offer a wide variety of flowers by the single stem or bunch
Often in high traffic areas and open to a walkway
B. Types of Flower Shops (cont.)
5. Studio Operation is a shop which concentrates on specialty and party work for an exclusive client base.
It may operate out of a warehouse without a storefront since most sales are made on location
B. Types of Flower Shops (cont.)
6. Franchise- a shop which is purchased from a parent company and operated according to the company’s rules and regulations.
Example: Conroy’s Flowers
B. Types of Flower Shops (cont.)
7. Specialty Shops target a particular need in the market by specializing in one segment of the industry
Example: a shop specializing in weddings located next to a bridal shop
B. Types of Flower Shops (cont.)
8. Wholesale florist- the wholesaler purchases good from around the world and sells to the retail florist rather than to the general public
B. Types of Flower Shops (cont.) Local Shops in the Fullerton area1. Ana’s Flowers & Gifts
Full Service
2. Walmart/ Ralph’s Mass-Market
3. Blooms Today Full Service
4. Flower Club Full Service
C. Career Opportunities
Designer- a person who has the ability to arrange flowers and plant material in an artistic manner and has an understanding of the principles of design.
D. FFA Opportunities
Floriculture Career Development Event (CDE) Landscape CDE Supervised Agriculture Experience (SAE) project
involved with flower shops (such as employment or observation) and bedding plants (such as planting flower beds for homes).
