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Luís Moura – ZON Multimédia
Lisbon, 10th of April 2011
SINTTAV SEMINAR
Promote Industrial Relations In Telecom Sector
Anticipating, Preparing and Managing Change
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The development of the tablet: slow and fast
190 BC
2010
XIX Century
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The difference between fast and extremely fast
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What really drived sustained growth?
Leadership 40%
Context 20%
Industry 20%
Company 20%
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What can we learn from generation Y (born between 82-95)
GY is confident at a time of high anxiety
GY values opportunity over job security
Positive impact
No impact
Negative impact
Not sure
11.4%
33.9%
38.8%
15.9%
Impact
Opportunities
Salary
Culture
Responsabilities
63.5%
49.8%
47.0%
32.1%
Factors
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What can we learn from generation Y (born between 82-95)
GY prefer responsability earlier
GY trust superior and wants to work with them
More than 4
1 to 3
less than 1
13.1%
51.9%
35.0%
Duration in years
Mostly
Moderately
A little
Not at all
62.4%
23.5%
9.9%
4.2%
Trust the boss
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What can we learn from generation Y (born between 82-95)
GY are future oriented
GY is highly collaborative
GY trust and respect authority so long they are competent, ethical and authentic
GY is fundamentally different from other generation
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Team work …..in past generations?
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A Vision ….
• By 2015, 5bn people will be connected by communications
• Mobile and fixed broadband availability will explode
• Network traffic will grow a hundredfold, capacity must keep pace
• New business models based on innovative thinking will be needed
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Top revenue generators in entertainment & media
Importance of service for generating revenues (%)TV services are predicted to
become the most important revenue generator for the mobile content industry in five years time, coming after Communities and followed by Music and Games.
Communities & TV fulfill many of our deepest human needs and have become an important part of the lifestyle of millions of people
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New players and business opportunities in interactivity ecosystem
InteractiveApplication
Advertiser
Consumer Brands
ContentAggregators
"Usage Patterns"
Market Research Institutes
ContentProducersBroadcaster
ISP / FixedCarrierDevices
MobileNetwork
Operators
InteractiveApplication
InteractiveChannelProvider
"consume"
"create & share content"
"interact with the program"
End UserRight
Owners
ContentProviders
TVChannels
Interactivity brings Telco & Media industry together and enables new business
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Changes affecting the workplace
• Heightened global competition
• Flattened management hierarchies
• Expanded team-based management
• Innovative communication technologies
• New work environmentsHigher skill, more services, more knowledge work
• Increasingly diverse workforceAge, sex, values, contingent, international, …
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Stated more simply
MORE work
LESS time
FEWER people and resources
FASTER change
MORE competition
“HARDER” work
Did I leave anything out …?
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How to manage life with the company principles?
Approach
Learn and Understand
Plan and Control
Management Team
Size the opportunity
Think behind the obvious
Identify weaknesses
Having a plan B
Brand and Image
Everything changes with the time
Discipline
Governance
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Plugging the digital gap with our children
Seniors are being “educated” by
children
The digital Gap
Natural digital awareness amongst entry level joiners
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What are the digital competencies?
20% new skills
80% new skills
• Technical literacy• Analytical dexterity
• Customer centricity• Change perpetuator• Collaborator/connector• Tester/ learning agility
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Something never change …
… but rules can be broken
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Thank you for your kind attention