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BE MEMORABLECraig S. Sowell
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WELCOME!
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KNOW - FLOW - GROW
Know Flow Grow
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KNOW IS THE FOUNDATION
YOUR BRAND
YOUR CUSTOMER
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BRAND PROMISE IS THE DNA OF THE EXPERIENCE
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Brand Essence:Brand Positioning: Brand Persona:
The benefit the users receive from the brand
How the brand makes the users feel
Who the brand is –humanize it
A TOOL FOR DEFINING YOUR BRAND
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Our audience …IT leaders who aspire to transform
In a word, Datapipe stands for …Confidence
We are in the business of …Future-proofing IT
We are empathetic to the needs, challenges and opportunities our clients deal with - everyday
We are pragmatic visionaries in applying the innovations in IT service delivery
We are unique experts in translating that vision into client value through operational excellence
THE DATAPIPE BRAND CHARACTER
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THE PERSONA IS THE DNA OF YOUR CUSTOMER
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AN EFFECTIVE TOOL TO BUILD YOUR EMPATHY
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FLOW IS MAKE OR BREAK TIME
CUSTOMER JOURNEY
SIGNATURE MOMENTS
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THE SMARTCLOUD CUSTOMER JOURNEY (FLOW)
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SIGNATURE MOMENTS DRIVE FOCUS
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A TOOL THAT SUPPORTS THE ITERATION
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CUSTOMER SUCCESS
FEEDBACK INSTRUMENTATION
GROW IS WHERE SYNERGY DRIVES GROWTH
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THE FORK IN THE ROAD
Neglect Phase Advocacy Phase
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TOGETHER WE BUILD
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INSTRUMENT FOR FEEDBACK
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THANKS!