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Lunch + Learn:How to Maximize your Public Relations Efforts
May 13, 2010
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•Press Releases
•Trade Vs. Consumer Media
•Photography and B-Roll
•Up-to-Date Media Documents
•Media Monitoring Services
•Media Leads
•Media Resources
Topics We Will Cover Today
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Press Releases
• Be judicious with your news dissemination
• Think about your audience
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Press Releases Continued...
Press Release Distribution Do’s and Don’ts:
• DO include your headline in the subject of your email
• DON’T CC all your contacts
• DO cut and paste the entire press release into the body of your email
• DON’T inundate media with too many releases at once
• DO utilize Social Networking sites - Facebook and Twitter - to pitch quick press release highlights
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Trade vs. Consumer MediaTrade Media • Factual• Trend Starters• Travel Trade & Meetings Publications include: Travel
Weekly, Travel Agent, M&C, MeetingNews
Consumer Media • Fun and Playful• Trend Followers• Consumer Travel Publications include: Travel +
Leisure, Condé Nast Traveler, Sherman’s Travel, Arthur Frommer’s Budget Travel
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Photography and BRoll
Photography• Good photography is your best friend• Make images accessible to the media via
your website, yousendit.com or an FTP site
B-Roll (Beta Roll)• B-Roll is raw broadcast quality footage of
your property• Well shot, quality b-roll can mean inclusion in
a segment or not
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Up-to-Date Media Documents
• Remember this mantra – Factual media documents are the keys to PR success!
• Make a point to continuously update your press materials and have them available at all times
• Always review what is on your website and update verbiage when necessary
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Media Monitoring ServicesGoogle Alerts – Free way to monitor coverage– Visit www.google.com/alerts after this
call and set up your monitoring.
Other Media Monitoring subscription-based services include:– Meltwater – Cision – Vocus– BurrelesLuce– TravMedia
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Media Leads
HARO – Help a Reporter Out • www.helpareporter.com – HARO is a free
service which sends three e-mails per day with 15-30 media queries per e-mail
ProfNet• More than 100 reporters daily use the
subscription-based ProfNet service to connect with expert sources
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Media Resources
Media Resources ~
• Mediabistro - online community for media professionals. Visit www.mediabistro.com for additional information• Folio Magazine is a Magazine for
Magazine management. Visit Foliomag.com and signup to receive their enewsletters
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Closing Thoughts
Sign-up for industry news updates and e-newsletters such as:– AH & LA– hotelbuisness – hotelinteractive – luxurytravel360 – travelweekly
These provide you with the latest travel industry news and trends instantly via e-
mail.
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Thank you for participating in “How to Maximize your Public
Relations Efforts”
For any additional questions, please contact me at
[email protected] Tel: 646-465-9778