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eHealth Business Model for chronic diseases – experience from Lodzkie Region
Marcin Zawisza, Marshal’s Office of the Lodzkie Region
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Assumptions
Definition
Methodology
Examples
Model
Conclusions
Agenda
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Assumptions
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Assumptions
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Assumptions
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Assumptions
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A business model describes
the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction is part of business strategy.
In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies.
http://en.wikipedia.org/wiki/Business_model
Definition
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http://alexosterwalder.com/index.html
Methodology
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http://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?ie=UTF8&qid=1361912790&sr=8-1&keywords=business+model+generation
Methodology
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Methodology
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Methodology
What core value do you deliver to the
customer?
Which customer needs are you satisfying?
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Methodology
Which classes are you creating values for?
Who is your most important customer?
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Methodology
Through which channels that your customers
want to be reached?
Which channels work best? How much do they
cost? How can they be integrated into your
and your customers’ routines?
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Methodology
What relationship that the target customer
expects you to establish?
How can you integrate that into your business
in terms of cost and format?
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Methodology
What key activities does your value proposition
require?
What activities are important the most in
distribution channels, customer relationships,
revenue stream…?
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Methodology
What key resources does your value
proposition require?
What resources are important the most in
distribution channels, customer relationships,
revenue stream…?
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Methodology
Who are your key partners/suppliers?
What are the motivations for the partnerships?
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Methodology
What are the most cost in your business?
Which key resources/ activities are most
expensive?
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Methodology
For what value are your customers willing to pay?
What and how do they recently pay? How would they
prefer to pay?
How much does every revenue stream contribute to
the overall revenues?
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Examples
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Examples
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Examples
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Examples
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Examples
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Examples
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Examples
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Model eHealth BM (public perspective)
Key Partners Key Activities
Key Resources
Value Proposition Customer Relationships
Customer Segments
Channels
Revenue Streams Cost Structure
doctors
Medical
NGO’s
Technology
vendors
procurement
PMO
EU Funds
E-health
services
Better medical
treatment
Saved time
conference
www
mobile
Patients
Patient’s
family
Infrastructure Management
marketing
Saved money EBM
Medical
quality
EU Contract
Doctor’s visits
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Model eHealth BM (vendor perspective)
Key Partners Key Activities
Key Resources
Value Proposition Customer Relationships
Customer Segments
Channels
Revenue Streams Cost Structure
Hospitals New software
GPs
Regions
Seminars
Meetings
Webinars
Public
procurement
contract
New markets
Sales
Goodwill
Production
Analysis Medical
specialists
Medical
organisations
Technical
Team
Production
Marketing
Implementatio
n
Other Vendors
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Model
New
infrastructure
RSIM BM
LAN
Ehealth services
Information
security
Doctors
Patients
Hospital’s
management
Workshops
Seminars
www
Logistic
EU Contract
Procurement
Project Team
Decision makers
Politics
Technology
vendors
Infrastructure
Personel’s
wages
Better
management Saved money
Innovation Telemedicine
Consulting
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Model in4health BM
Selfmanagemtn
tool for diabetes
Diabetes
Family
Medical
specialists
Medical
Associations
www
Mobile
Google Play
App Store
Articles
Workshops
EU Contract
Procurement
Technology
vendors
Project Team
Infrastructure
Vendor’s
contracts
Marketing
Better health
services for our
citizines
Education
Self-managemnt
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Conlussions BMC methodology is simple
and practical
BMC are based on science
and innovations in business
sectors
BMC can be added new look
to analysis for eHealth models
and services
BMC can completly change
our thinking about chronic
disease domain
Time spent on BMC analyse
can saved public money
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The End
A Better Life for Chronic Patients
www.richardproject.eu