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MAAT LAB
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2.1 Conventional media
Traditional media : paper-based, object-based
Digital media : now as a broad term including s/w, h/w, production, distribution
Cd-roms : storage and retrieving : in the early 1990s, NYU ITP-cd-rom production video 1 Hard Disk
Think about the relationship between h/w & s/w!
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2.2 Shifting to the internet2.2 Shifting to the internet
The internet network: net, wi-fi, 3G, 4G, LTE, cloud, …
Internet services: Email, Web, SNS, SNA, … video
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2.3 The paradigm shift2.3 The paradigm shift
Fax email attachment, digital photograph
Telephone VoIP(voice over IP) phone, SMS, Facetime …
Technology shifts, the paradigm shifts : in physical, mental, spiritual
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2.4 Design and technology
Too much or too little?1)how much the designer should know about the technique2)dynamic ‘pushing the envelope’: interaction between
them
New media, old ideas: text only vs. web text (old vs. new)
Old media: technician invents new media, then creativity is needed. : Walt Disney vs. Thomas Edison
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2.5 A design vocabulary (designers’ considerations)
Technological influences: Everything is possible (theoretically)1) Physical medium (limitation and speed)2) File formats3) Authoring programs: QuarkXPress,
InDesign4) Viewing it: [multi]platforms
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2.5 A design vocabulary (designers’ considerations)
New technology = old restrictions: new form of technology, the same
restrictions decision?
Creativity with restraint: new media is a strange mixture of
frustrating restrictions and amazing possibilities