Download - Magento capabilities, presentation from Magenable - Melbourne Magento eCommerce consultancy
Prepared by Alexander Levashov, Magenable.com.au
Why select Magento as your eCommerce platform?
Image creidits-
Geoffrey Whiteway
Magento eCommerce at glance
• Open source eCommerce platform
• 45% market share in Australia, 30% worldwide – used by over 200,000 merchants
• “Challenger” in Gatner Magic Quadrant 2014
• Community (free) and Enterprise editions
• Solution that you own rather than rent – no transaction fees – lower cost of ownership
• Since 2011 Magento is part of eBay Inc.
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Underlying technologies
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Based on open-source technology stack
Linux
Flexibility Scalability Speed Lower cost of
ownership
all TMs and logos belong to corresponding rights holders
Selected Aussie Magento merchants
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all TMs and logos belong to corresponding rights holders
Magento ecosystem
• 6,000+ extensions on Magento Connect
• Worldwide
– 300+ official partners
– 3,500+ certified developers
• Melbourne/VIC
– 6 official partners
– 37 certified experts (developers and specialists)
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Magento roadmap
• Current versions
– Community Edition 1.9.1
– Enterprise Edition 1.14.1
• Next big step – Magento 2 (developer beta - end of 2014)
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What can be not easy with Magento?
• It is complex system and requires time to learn
• High-load stores require right architecture and infrastructure
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all TMs and logos belong to corresponding rights holders
MAGENTO MOST IMPORTANT FEATURES FOR CUSTOMERS
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Layered navigation with dynamic filters
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Powerful search (EE)
• Auto-complete
• Auto-suggest
• Typo-friendly
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Product comparison
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Product reviews and ratings
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Customer accounts
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• Order history with easy reorder
• RMA (EE)
• Wish lists
• Persistent shopping cart
Flexible checkout
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• Multiple payment options
• Multiple shipping options
• Guest checkout
• One page (EE) and accordion check-out
MAGENTO MOST IMPORTANT FEATURES FOR MARKETERS
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Customer acquisition
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• SEO-friendly
• Integration with many popular eDM systems (extensions)
• Google eCommerce tracking integration
• Google sitemap
• External marketplaces integration (extensions)
• Wishlists
Promotional tools-1
• Flexible pricing rules
– Catalogue
– Shopping cart
• Coupons
• Tier pricing
• Special price, MAP
• New items
• Free shipping (with possible min $)
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Promotional tools-2
• Up-sell, cross-sell, related products
• Auto-generated coupons
• Customer groups
• Advanced segmentation (EE)
• Dynamic rule-based product relations (EE)
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Retention tools
• Abandoned cart report
• Automated email reminders (EE)
• Reward program (EE)
• Private sales (EE)
• Gift registry (EE)
• Store credits (EE)
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Flexible product types
• Simple
• Configurable
• Grouped
• Bundle
• Virtual
• Downloadable
• Gift cards (EE)
• Custom options
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Site management • Multiple websites from
single instance
• Multiple languages
• CMS
• Batch import/export
• Scheduled import/export(EE)
• Advanced reports
• Flexible admin roles/permissions
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Extendibility and customization • Over 6,000 extensions
and design themes
• The most customizable platform
• API for integration with other systems
• Mobile website and app
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Need help to plan, scope and implement Magento eCommerce for your business? Talk to us!
(c) Magenable.com.au, 2014
Contacts: Magenable Alexander Levashov, Business Director Phone: +61 (0)401 744 597 Website: www.magenable.com.au Email: [email protected]
