MAGENTO
ECOMMERCE FORUM
WE ARE PUSHON
AN AWARD-WINNING ONLINE MARKETING AND WEB DEVELOPMENT AGENCY BASED IN MANCHESTER. WE SERVICE CLIENTS THROUGHOUT EUROPE WITH OUR TEAM OF 20 DIGITAL SPECIALISTS
WE ARE PUSHON
A MAGENTO SILVER PARTNER WITH AN EXPERIENCED TEAM OF MAGENTO CERTIFIED DEVELOPERS.
OUR APPROACH
WE BELIEVE THAT SEARCH AND SOCIAL SHOULD BE AT THE HEART OF ECOMMERCE.
OUR APPROACH
BUILDING A WEBSITE ISN’T THE START OF THE ECOMMERCE PROCESS. RESEARCH IS.
RESEARCH BUILD REFINE
RESEARCH
UNDERSTAND YOUR CUSTOMER. 1. HOW DO THEY FIND YOU? 2. HOW DO THEY INTERACT? 3. WHAT MAKES THEM WANT TO BUY FROM YOU?
ONLINE MARKETING
1. SEARCH ENGINE OPTIMISATION 2. PAID ADVERTISING 3. SOCIAL MEDIA 4. CONVERSION RATE OPTIMISATION
SEARCH ENGINE OPTIMISTAION
A WEBSITE WITH NO TRAFFIC HAS NO VALUE. SEO ALLOWS YOU TO DRIVE RELEVANT PEOPLE TO YOUR WEBSITE.
TRAFFIC
CODE
CONNECTIONS
CONTENT
SEO - CODE
THE CODING OF YOUR WEBSITE IS IMPORTANT. PAGE LOAD TIME AND MICROFORMATS EFFECT RANKINGS.
MICROFORMATS
AUTHORSHIP
SEO - CODE
SEO - CONTENT
CONTENT SHOULD BE WRITTEN FOR HUMANS, NOT MACHINES. COMPELLING, SHARABLE CONTENT GENERATES AUTHORITY.
SEO - CONNECTIONS
LINKS ARE THE LIFEBLOOD OF SEO. CONNECTIONS FROM OTHER WEBSITES INCREASE AUTHORITY AND PROPENSITY TO RANK.
PAID ADVERTISING - PPC
DRIVE TRAFFIC QUICKLY TO YOUR WEBSITE. PPC ALLOWS YOU TO DRIVE CUSTOMERS TO YOUR WEBSITE FAST.
PAID ADVERTISING - AFFILIATE
AFFILIATE MARKETING ALLOWS BRANDS TO LEVERAGE EXISTING NETWORKS IN AN EFFORT TO DRIVE INCREASED REVENUE.
SOCIAL MEDIA
REGARDLESS OF WHETHER YOU ENGAGE PEOPLE WILL TALK ABOUT YOUR BRAND. ENGAGE AND CAPTURE.
REVIEWS
REVIEWS ACT AS A TRUST SIGNAL. FOCUS ON OBTAINING POSITIVE REVIEWS BY PROVIDING GOOD CUSTOMER SERVICE.
CONVERSION RATE OPTIMISATION
ONCE WE HAVE TRAFFIC WE WANT THEM TO CONVERT. MAKE AN ENQUIRY. BUY A PRODUCT.
USER JOURNEY
ALLOW USERS TO NAVIGATE THE WEBSITE EASILY.
MEGA MENU LAYERED NAVIGATION
PURCHASE PATH
MAKE IT SIMPLE FOR USERS TO PURCHASE.
MULTIPLE PRODUCT IMAGES
REALTIME STOCK
DELIVERY / RETURNS
INFORMATION
PRODUCT ATTRIBUTES
FOLLOW-UP EMAILS
RE-CAPTURE LOST CUSTOMERS.
INSTANT EMAIL 23 HOURS 6 DAYS, 23 HOURS
CHECKOUT FUNNEL
ALLOW USERS TO PURCHASE QUICKLY WITHOUT DISTRACTION.
GUEST CHECKOUT
SIX STEP CHECKOUT
TRUST SIGNALS
PROGRESS INDICATOR
MOBILE / TABLET DEVICES
SCALE YOUR WEBSITE USING RESPONSIVE DESIGN.
30% OF TRAFFIC, BUT ONLY 15% OF REVENUE BEFORE RESPONSIVE
BONUS TIP SAVE TIME
INCREASE ROI BY SAVING TIME AND MONEY.
MULTIPLE STOREFRONTS
EFFICIENT CUSTOMER SERVICES
KEY TAKEAWAYS
1. DRIVE TRAFFIC TO YOUR WEBSITE USING TARGETED SEO AND PAID ADVERTISING.
2. CATER FOR MOBILE DEVICES.
3. SWEAT THE SITE USING CRO AND FOLLOW-UP EMAILS
4. SAVE TIME TO INCREASE ROI.
