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MAKABAYAN
onlineLessons from the
2010 electoral campaign
ren guray|makabayan secretariat
Coalition Members
Machinery
Notes for
and by the
harassed
Election 2010 marked our serious effort to utilize the internet for campaigning.
Makabayan Lessons• Online campaign is effective
• Funnel content back to your website
• Why Obama doesn’t work
• Finding a niche; your message
• Have a dedicated team, duo or person
• Be consistent with the message
• Think POPCORN
Popcorn?!Yes, new media is like
poppin’ corn!
Online media1. Quick cooking2. It pops everywhere3. Full of air4. Appetizing5. Easy and convenient6. Has a lot of flavors to choose
from7. Everyone knows how to make
it,but only a few will make a business out of it
Tips for people’s organizations
• You are not UG. Make yourself easy to contact.
• Show your faces. Personalize.
• Tell us what you do. Exactly.
• Connect then INTERACT
moreTips for people’s organizations
• Give freebies. Bawal magdamot.
• Patrons will come from overseas. Appeal to them.
• Know your online audience. Talk to them.
T-shirts, pins, tarpaulin, posters, flyers, campaigns
Do NOT get lost!
Focus on a few tools instead
Choose your battles
.
Do not engage trolls.
Breed attack dogs.
Have a counterprop plan.
Don’t take yourself too seriously...
Bawal ang masyadong “agit”.
Internet is a place to recruit not alienate.
It is not the actual venue for concrete actions.
MARAMING
SALAMAT