MAKE ITSOCIALMAKE IT PRIVATEMichela Pasini s103269

DPA34 PROJECT REPORT

background information / A New Generation of entrepreneurs

With their desire to create and the technical gear (hard & software) available, they are starting their own little businesses – especially if they can’t find their creative freedom within the existing corporations.

Digital is no longer something new, it’s a given. This is a network-generation of entrepreneurs that is characterized by a cocktail of the concepts ‘multi’, ‘sha-ring’, ‘inline’ and ‘open’ and that will change the future as they like to do it on their own terms. They don’t wait for something to happen, they start doing it.

In this worldly context of change, there is an upcoming influence of a gene-ration of new entrepreneurs, that experiences creative freedom.

#

#

COLLABORATION RESEARCH

CONCEPT PRODUCT

favouritesstaying at home, 3d animation, geeks

backgroundIndustrial design User Experience Design Internship

skillsInteraction Design, Interface Visual Design, User Research, HTML+CSS

favouritesmanga, tv series, theatre

backgroundArt highschool Politecnico di Milano

skillssketching, graphic, visual art3d modelling, rendering

Michela Pasini22 years oldItalian

favouritescarnaval, gaming, pub (ga-mes)

backgroundMechanical Engineering

skillsprogramming, Interface Design, flash, dreamweaver, android

Jeroen Bun22 years oldDutch

Zhang Yue (aido)20 years oldChinese

favouritesmanga, movies, music

backgroundIndustrial design National University of Singa-pore Exchange Program

skillssketching, graphic,rendering, photographing

Yolanda Pan21 years oldChinese

#1 Collaboration

our team / who we are

colla

boratio

n

our team / how we collaborate

colla

boratio

n

our team / how we worked

KICK OFF MEETING MID-TERM EXHIBITION

How can we collaborate with the chinese?

What are the new trends for new entrepreneurs?

How can we combxine physical and digital spaces?

What does a new entrepreneur need?

How can we mind the gap between new and old entrepreneurs?

What is generation 404?

What is still missing?

-en Europe and China?

colla

boratio

n

New

Entre

preneurs

Spa

ces

Soc

ial M

edia

#2 Research

Who are they?

What do they need?

How do they work?

How can they start a business?

Where do new entrepreneurs work?

Are they private or public?

How are they organized?

How can you access to them?

How can they been improved?

Why are they important?

Which are the most useful?

How can you improve your work

using them?

What are the new opportunities?

New entrepreneurs / Generation 404

Generation 404

Younger than Jesus Entrepreneurial

Open network Flat communication

Flexibility Serendipity

Multi disciplinary Passion driven

Trial | error Embracing knowledge

Visual thinking Co-mingle

Positive Digital IQ

Empowered women Post Google populism

Generation Before Google

Older than JesusEmployeeClosed networkHierarchyBureaucracy Routine Focused Revenue driven Risk aversion Maintaining stability Text drivenProtectionism CynicalOffline IQ IT-girls Intellectualism

What is Generation 404? 404 Not foundError message indica-ting client was able to communicate but other party either could not find what was reque-sted, or was configured not to fulfil the request and did not reveal the reason why.

A new generation of entrepreneurs, born in a social and economic context that allowed the creation of a new mentality: digital, free, enter-prising and dynamic.

404, from the famous error page, indicates a group of young people who were able to percei-ve the potential of new media, and have found ways to adapt their work to it, by inventing a new concept of entrepreneurship.

rese

arch

Successful / new entrepreneurs

A dynamic group of self-starters that has managed to raise money, launch new products, build new technologies, and tap into underserved markets. They’re starting companies with college pals, spou-ses, or siblings.

Tavi Gevinsonwww.thestylerookie.com

# • tribe-builders

• averysocialgeneration

• comfortablewithteamworkandcollaboration

• enthusiasticforthealways-uncertain

Tristan Harriswww.apture.com

Chiara Ferragniwww.theblondesalad.com

Chris Hugheschrishughes.tumblr.com

Grom, Martinettiwww.grom.it

Zennstrom, Friiswww.skype.com

Jenni Brittonwww.jenisicecreams.com

Daniel Ekwww.spotify.com

Naldenwww.nalden.net

Susan e Eric Krogerwww.modcloth.com

entrepreneuriallife

rese

arch

Young

Creative

Trendsetter

Independent

Traveller

Flexible

Passionate

Confident

Connected

differentspaces

savetime

shareinformation

findandmantaincontactsandcollaborations

beinguptodate

managetasks

facefailure

multi

sharing

open

THEY ARE THEY NEED

rese

arch

One man business, run by a young creative guy that organize events.Started 1,5 years ago, must be profitable within 3 years.

Activities include:• Organizing custom events (company events, public events, birth-

days, anniversaries, weddings etc). • Booking artists for events from database • Expanding and maintaining artist database

Operates from home. Meets clients at home or external location. No employees. Outsourced bookkeeping and website.

Outsourcing WorkBookkeeping (financial management)website (promotion)

Team or Individual?Cost Collaboration problemTrust

Branding/Promotion?Ways for showing to othersA website is not easy, so make it easy?design must be considered

Home? Cafe’? Office?Number of membersCost and environmentNetworking (online and offline)

PROBLEMS ENCOUNTERED

A NEW ENTREPRENEUR INTERVIEW

rese

arch

Spaces

The Hub, Amsterdamhttp://amsterdam.the-hub.net/

Nocos, ChinaNo office, cafe office

Design Library, Milanohttp://www.designlibrary.it/

Spaces, Amsterdamhttp://spaces.nl/

New Generation /New Spaces

The new trend for young entrepreneurs are uncom-mitted places around the world for accessing space, resources, connections, knowledge, experience and investment.

Places that borrow from the best of a member’s club, an innovation agency, a serviced office and a think-tank to create a very different kind of innovation environ-ment. Places with all the tools and trim-mings needed to grow and develop new ventures.

The office becomes a place for sharing.

#

rese

arch

cafeteria

library

shops

workspaces

meetingspaces

recreationspaces

SPACES NEED TO

Integrate different ambients

Be comfortable & convenient, clean & safe

Inspire creativity

Be covered with fast network

Improve space utilization

Encourage communication

Implement the ways for sharing

Office automation

Improve Efficiency

rese

arch

Social Media

Technology has changed the way we communicate and the way we consume media.

People access in-formation anywhe-re, anytime.

Social media is becoming a main-stream business tool.

rese

arch

SOCIAL MEDIAGive everyone the ability to create and spread content as fast as never befo-re.

It favors new ways of:

Communicate

Cooperate

Becoming Public

Interact

Connect

Create communities

rese

arch

#3 Concept

HOWCANWEHELPENTREPRENEURSWORKING?

1) Time planning

2) Task Management

3) Records of meetings and discussions

4) Mind map

5) Instant messaging

6) Company email

7) Collaboration platform

8) Presentations

9) Sharing

10) Project archive (WIKI)

11) Networking of Colleagues

first ideas / brainstorming

conce

pt

two teams / two concepts

Shop&showcinese concept

Immaginedutch concept

conce

pt

Imm

agine

CONCEPT online easily accesible platform that allows the new entrepreneur to create his own personal branding using a “what you see is what you get” tool.

The entrepreneur can create is own personalized material (such as website, presentation, business cards, let-ters...) through templates made my creative professionists.

After he finished his work he automatically publish it on social-networks like Facebook or Twitter, promoting the owner of the template and his own brand.

The platform is connected to a printshop.The new entrepreneurs can always edit his work and modify it, to keep it up-to-date.

TARGET

notcreativeentrepreneurs: without knowledge on the graphic design field. They use templates made by creative entrepreneurs.

creativeentrepreneurs: professionist as graphic designers. They make the template and they can put it on the website for free or for a small fee in order to promote their work through social networking and through people using it.

conce

pt

IMMAGINEimagine yourself

publish

register explainyour identity

use your logo

chooseyour style

edit andmodify

print

become a memberof Immagine andshare yourexperience withotherentrepreneurs.

who are you? what is yourcompany about?

already have a logo?upload it and useit for yourbranding!

choose the templatethat fits you better.The system willprovide you withsuggestions.

adapt the template to your needs and use it forcreating whateveryou want to have.

show to everybodyyour new image!publish it on yourfavouritesocial network.

print your workdirectly on theonline printshop and receive all the material directlyat home.

conce

pt

Immagine / features

conce

pt

Immagine / prototype

conce

pt

Shop&Show

conce

pt

#4 Final Product

creative box

Creative box / What is already on web?

online design portfolios download website

add features and possibility improve quality and brandingCOMBINE

product

Creative Box

Creative box / What is it about?

TARGET

creative entrepre-neurs(designers, graphic designers, fashion designers, architects, photographers, art-ists, etc)

CONCEPT

Online platform for sharing your creative work, download other members work and directly using it for your projects.

FOCUS

• sharing works and experience

• promoting

• outsourcing

product

Creative box / How does it work?

CreativeBox is a community of passionate developers and designers focused on helping themselves and others creative entrepreneurs to share their works following a new inno-vative idea of copyright. Everything on CreativeBox can be downloaded for free just by publishing and advertising it on your social networks. Become a member, share your work and download other people material. You will find new ways of design, advertise yourself and your work, and meet new amazing collaborators everyday.

register as a new

member

explore our widelibrary

download for free amazing

works

share your work and get

advertised

Creative box / What are its components?

creative box searchmy boxexplore messages aboutmembers

The index of all the members of the platform. You can find there their profile, their works and their contacts.

An easy tool that lets all the members easily comunicatewith all the creatives entre-preneurs that belong to the

platform

A search bar, to easily find any content inside

the website

A fast way to go trough all the works exhibitied in the website, ranked in different ways (popular, newest, follo-wed, etc...)

User’s profile, with settings but also with all the works

you have downloaded, and the latest news from the

members you’re following

product

CREATIVE BOX

tunes typography

vectorsillustrations

icons photographs

product

Creative box / What can I download?

USERS

. visitors : can only visit the website and see the different works to take inspiration without the possibility of downloading it or adding new stuff

. member : must be an entrepreneur. can have a profile, share its work and down-load other work.

. administrator

FEATURES

Every member:

. can have a profile: who are you? how do you work? how can somedoby con-tact you?

. share its own work and make it avail-able for other users

. download other users’ work by publish-ing this action on a social media (such as facebook or twitter) and promote other people work . can download only if upload . contact other members

product

POSSIBLE FUTURE DEVELOPMENTS

# explain and promote the new copyright licenses (ex. creative commons)

# create a community, with helping desk, forum, possibility to add comments

# add simple tools to modify the differents works directly on the website (“what you see is what you get” tools) for unexperienced users.

product