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© Copyright 2020 Geronimo Solutions, LLC. All rights reserved.
Make YourVirtual Eventa Reality
LIVE WEBINAR
Learn how to adapt your event fundraising during unprecedented times
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Golf Foursomes & Lessons
Club Memberships
Vacations
Cruises
Bucket List Experiences
AUCTION OR RAFFLE
TravelPledge is your
connection to fun
experiences from
generous businesses
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About Me
Alex McDonaldDirector of Customer Experience
● Onboarding & Support
● Marketing
● Educational Contentblog.travelpledge.com
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Ask a QuestionIf you have a question, please use the Comment feature within Zoom. I’ll answer questions throughout the presentation and we’ll open up discussion at the end.
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virtual gala
Fundraising celebration where donors participate through the internet instead of in person
Vur-choo-uhl | gey-luh
noun
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virtual gala
Fundraising celebration where donors participate through the internet instead of in person
Vur-choo-uhl | gey-luh
noun
✓ Participate from anywhere (e.g., alumni)
✓ Save on staff, food & venue
✓ Enhance social media
✓ Reach new audience
Benefits
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virtual gala
Fundraising celebration where donors participate through the internet instead of in person
Vur-choo-uhl | gey-luh
noun
✓ You still need funding
✓ Less competition
✓ “Event canceled” is a bad message
✓ Free pass to try something new
But Why Now?
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virtual gala
Fundraising celebration where donors participate through the internet instead of in person
Vur-choo-uhl | gey-luh
noun
MYTH #1: Virtual galas must be live
MYTH #2: Virtual galas must be a big production
MYTH #3: There is a “right” way to throw a virtual gala
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Step 1Plan Your Programming
Streamed Video
OnlineAuction
P2P Fundraising
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● Monologue● Remarks● Interviews● Video● Contests & Polls● Live Auction● Fund-a-Need
*Can be pre-recorded
Step 1Plan Your Programming
Streamed Video*
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Step 1Plan Your Programming
Streamed Video
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● <1 hour● Fun (but appropriate) hosts● Playful transitions● Open all items for bidding● Chat window
Step 1Plan Your Programming
Streamed Video
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Step 1Plan Your Programming
Online Auction
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Step 1Plan Your Programming
Online Auction
● Cause-Related Experiences● Local Gift Cards● Online Lessons● Subscriptions● Celebrity Cameo Videos● Travel & Experiences
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Step 2Get theRight Tools
● Webcam● Microphone● Lighting● Backdrop or event space● Soundtrack● Wardrobe● Encoder (advanced)
Video Production
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Step 2Get theRight Tools
Streaming Service
SocialMedia
WebinarSoftware
VS.
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Step 2Get theRight Tools
Streaming Service
SocialMedia
VS.
✓ Registrations✓ Many presenters✓ Screenshare
✓ Donate button✓ Social channel✓ Pre-recorded✓ No download
WebinarSoftware
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Step 2Get theRight Tools
Online Auction
● Event.Gives● ClickBid● MaestroSoft● SchoolAuctions.net● OneCause● Handbid● Greater Giving● ...
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Step 2Get theRight Tools
Donate Buttons & P2P
● “Donate” buttons in Facebook and YouTube
● Your website● PayPal● Givebutter● Classy● …
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Step 3PromoteYour Event
Getting Attendees
● Invite everyone● Table captains● Multi-channel approach● Drip teasers & updates● Prize drawing for registering
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Step 3PromoteYour Event
Should we charge for
tickets?
Should we require
registration?
What about sponsors?
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Attendee Training
Step 3PromoteYour Event
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Step 4Practice &Test
Dry Runs
● Mandatory for presenters
● Film yourself
● Luddite test
● Latency test
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Step 6Showtime
“I expect an Emmy-worthy productionat your virtual gala.”
- No One
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Contact Me
Alex McDonaldDirector of Customer Experience
www.TravelPledge.com
blog.TravelPledge.com