Download - Makers Go Pro

Transcript
Page 1: Makers Go Pro

Makers go proSustainable business models for maker projects

@Stefania_drugaSaturday, November 9, 13

Page 2: Makers Go Pro

Why do I care about this ?Saturday, November 9, 13

Page 3: Makers Go Pro

Open Hardwaredesign files.modification.manufacture.documentation

Saturday, November 9, 13

Page 4: Makers Go Pro

Who is doing open hardware?Saturday, November 9, 13

Page 5: Makers Go Pro

TV-B-GONE KITSaturday, November 9, 13

Page 6: Makers Go Pro

MINTY BOOST KITSaturday, November 9, 13

Page 7: Makers Go Pro

ARDUINOSaturday, November 9, 13

Page 8: Makers Go Pro

BUG LABSSaturday, November 9, 13

Page 9: Makers Go Pro

BEAGLE BOARDSaturday, November 9, 13

Page 10: Makers Go Pro

DANGEROUS PROTOTYPES (NL)Saturday, November 9, 13

Page 11: Makers Go Pro

MAKER BOTSaturday, November 9, 13

Page 12: Makers Go Pro

DIY DRONESSaturday, November 9, 13

Page 13: Makers Go Pro

SEED STUDIOSSaturday, November 9, 13

Page 14: Makers Go Pro

SPARKFUNSaturday, November 9, 13

Page 15: Makers Go Pro

50 MIL $300+ OSH PROJECTSPROJECTS 1 MIL >> 5 MIL

SOURCE ADAFRUIT 2012

SOME KEY NUMBERS

Saturday, November 9, 13

Page 16: Makers Go Pro

HOW DO THEY DO IT?ADAFRUIT CASE STUDY

Saturday, November 9, 13

Page 17: Makers Go Pro

Saturday, November 9, 13

Page 18: Makers Go Pro

OPEN SOURCE SOFTWARELAMP

Saturday, November 9, 13

Page 19: Makers Go Pro

HOSTING PROVIDERVPS 80$ PLAN

Saturday, November 9, 13

Page 20: Makers Go Pro

EASY PAYMENT

Saturday, November 9, 13

Page 21: Makers Go Pro

AMAZING DOCUMENTATION

Saturday, November 9, 13

Page 22: Makers Go Pro

INTERNATIONAL SHIPPING

Saturday, November 9, 13

Page 23: Makers Go Pro

GREAT COMMUNITY SUPPORT

Saturday, November 9, 13

Page 24: Makers Go Pro

10 EUR in parts,wholesale is 16.50 EUR, retail is 27.50 EUR. 25EUR-75EUR retail price= a good start

THE MAGIC NUMBERS

Saturday, November 9, 13

Page 25: Makers Go Pro

Saturday, November 9, 13

Page 26: Makers Go Pro

Partners Key Activities

Key Resources

Cost Drivers

Value Proposition CustomerRelationships

Channels

Customers

Revenue Streams

template borrowed from BusinessModelGeneration.com

ETSY Business Model

��*VTT\UP[`�HUK�)\ZPULZZ�(SSPHUJLZ

��;OPYK�7HY[`�+L]LSVWLYZ

��3VJHS�VYNHUPaH[PVUZ�HUK�I\ZPULZZLZ

��,�JVTTLYJL�(WWZ�� L_��:[VYL@H

��9L[HPS�+LZPNU�:[VYLZ� L_��>LZ[�,ST

��/PNO�X\HSP[`�OHUKTHKL�WYVK\J[Z�THKL�I`�HY[PZHUZ� �ZTHSS�TLYJOHU[Z�MYVT�HSTVZ[�����JV\U[YPLZ

��5V�ZPNU�\W�MLL��ZPTWSL�[V�ZL[\W�L�JVTTLYJL�WHNL�MVY�ZTHSS�I\ZPULZZLZ

��3HYNLZ[�VUSPUL�JVTT\UP[`�VM�OHUKTHKL�NVVKZ�PU�[OL�^VYSK

Sellers

��:THSS�TLYJOHU[Z�HUK�SVJHS�HY[PZHUZ�^OV�^HU[�[V�ZLSS�[OLPY�NVVKZ�VUSPUL

��-HZOPVU��QL^LSLY`�HUK�HY[�HYL�HTVUN�[OL�TVZ[�WVW\SHY�ZLNTLU[Z

��@V\UN�KLTVNYHWOPJ�[OH[�PZ�����MLTHSL

Buyers

��H�NSVIHS�JVUZ\TLY�IHZL�[OH[�^HU[Z�H�\UPX\L��OHUKTHKL�WYVK\J[�MYVT�H�ZTHSS���SVJHS�WYVK\JLY

��)\PSKPUN�[OL�,[Z`�JVTT\UP[`

��:LSSLY�LK\JH[PVU���7SH[MVYT�KL]LSVWTLU[�HUK�JYLH[PVU�VM�[VVSZ�[V�Z[YLHTSPUL�[OL�ZHSLZ�WYVJLZZ�

��,[Z`�JVTT\UP[`��7PWLSPUL�VM�YHYL��OPNO�X\HSP[`�OHUKTHKL�WYVK\J[Z

��,[Z`�WSH[MVYT�

��:VJPHS�TLKPH�HUK�VUSPUL�JVTT\UP[`�KL]�

��,[Z`�,]LU[Z�PL��/LSSV�Etsy

��>VYK�VM�4V\[O��3VJHS�*VTT\UP[`�,]LU[Z

��7HY[ULY�WYVNYHTZ

��6USPUL�JVTT\UP[`�I\PSKPUN�HUK�Z\WWVY[�

��:LSSLY�LK\JH[PVU�HUK�Z\WWVY[

��/VZ[�L]LU[Z�[V�ZOHYL�RUV^SLKNL�HUK�PUJYLHZL�SVJHS�JVTTLYJL

��7SH[MVYT�KL]LSVWTLU[��:LSSLY�,K\JH[PVU�0UP[H[P]LZ��:[HMM�ZHSHYPLZ

��:HSLZ�JVTTPZZPVUZ��������VM�[V[HS�ZHSLZ�YL]LU\LZ

��������MVY�L]LY`�P[LT�SPZ[LK

Saturday, November 9, 13

Page 27: Makers Go Pro

PEER PRODUCTION COMMUNITY INVOLVEMENTMAKER MARKET PLACES

DISTRIBUTION COSTSPRODUCTION COSTS

OPEN STANDARDSGOOD DOCUMENTATIONCUSTOMIZATION

OLD COPYRIGHT LOGIC

Saturday, November 9, 13

Page 28: Makers Go Pro

FUTURE TRENDSUP-CYCLING, CUSTOMIZATION

Saturday, November 9, 13

Page 29: Makers Go Pro

@Stefania_druga

THANK YOU!DANKE!

Saturday, November 9, 13


Top Related