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By simply changing the Call to Action on some sites you can raise conversion by
over 200%
If you are a 100k a year business - that’s making it a 200k business almost
overnight
View Full video at www.webpayload.com
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Episode 25: Vastly improve your Call To Actions and your bottom line
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✓ Test your assumptions...
✓ Do heavy research into your customers and potential customers..
✓ The only way to really see if you are making improvements to the bottom line of your business is to test.
✓ “Testing is the truth” Dr Karl Blanks
TEST, test, TEST
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1.) The right business model?
✓ In some businesses it’s a little more complex than changing the button text...
✓ For instance having a free trial of your product over a strictly high ticket offer may make your businesses uptake in customers overnight
✓ Anywhere from 1-10% of freemium customers can become paying customers. It’s a numbers game..
✓ There are also other business models and income streams to accommodate a freemium model such as advertising and related products.
View Full video at www.webpayload.com
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2.) Quality
✓ You need to follow through with your claims
✓ If you are selling a high quality product that falls to pieces within weeks then your business will fail long term.
✓ You need to have quality service and product to back up your initial claims - vital to any business.
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✓ What is the benefit of your service?
✓ What do people get out of your product and of no other?
3.) Make it about me
View Full video at www.webpayload.com
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✓ Why won’t people click that call to action?
✓ What is their main objection?
✓ Email address probably 2 things - getting multiple emails and getting that email address sold to another list - SPAM.
✓ Stating no spam and we value your privacy can help greatly.
4.) Nullify the objection
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4.) Nullify the objection
✓ GitTower - great version control system.
✓ One of the main objections is that the trial would be light on features.
✓ They clearly state near the call to action that all features are available in the trial.
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✓ Having more than 1 call to action is ok.. Having 15 and you probably want to revisit your business goals and website model...
5.) Focus
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✓ In most cases you want to place the call to action above the fold but for a more complex purchase the opposite is true.
✓ In a fascinating split test placing the call to action below the content and way below the fold (on an average screen) gathered a 304% better conversion rate.
✓ This was because it was a more complex purchase with multiple considerations.
✓ Generally you want to place the call to action above the fold or in a high position on the page.
6.) The fold
View Full video at www.webpayload.com
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✓ Colour can make a difference. Don’t rule out red - although it stands for stop.
✓ The main things to note:
✓ 1.) It stands out - good use of contrast
✓ 2.) It looks clickable
✓ 3.) It’s of reasonable size - too big can hurt! See link
7.) Size, colour?
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✓ Call to actions are just one piece of the puzzle.
✓ Headlines, imagery, design, navigation and numerous other design and web elements are vital to turn your or your clients business into a more successful operation.
One piece of the puzzle
View Full video at www.webpayload.com
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✓ Do research and test your assumptions.
✓ 2.) Ask why people would not sign up and counter that argument and make sure that is stated near or on the call to action.
The One Thing To Take Away(Tottta)
