Download - Making Meaning. Proximity, Presence and The Internet of Things

Copyright 2013 The Ruckus Company

10/30/2014

MAKING MEANINGProximity, Presence and Environmental Technology

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Don’t be spammy*


Environment Aware Technology uses electronic sensors to detect an objects presence in a given physical place within a given distance, at a given time and then based on a set of pre-defined rules and preferences allows that place to identify, interact and exchange information and communication with that object (human, animal, inanimate object) within the space it occupies.

Environment Technology & Mobile


What is the relationship you’re creating?

We’re all just a bunch of fish I’m an individual fish


The interrelated conditions in which an event occurs; a setting.

Context is everything


Why does context matter?

★Where am I? !

★Why am I there and what am I doing? !

★When am I there?

and of course… Who am I?


What is “here”?


Why am I “here” / What am I doing?


Presence vs. Proximity

(at vs. in/near)


*from Guy Kawasaki - The art of innovation:, TEDx

The BEST products…


Presence uses the physical act of a customer walking into a place of business as the trigger to enable automated at-door mobile communications between a business and their customers the moment they enter the store… to enable a valuable and meaningful exchange.

Presence vs. Proximity


Context + Relevance = Meaning

What about my preferences?


How can I present an *individual with the most relevant information for that context.

* These are individuals, not just fish for you to throw your net at.


Examples


What am I getting, when and what’s in it for me?


Integrate at-door with social media activity to drive in-store rewards and promotions based on social behavior and preferences.

What am I getting, when and what’s in it for me?


“Thanks for showing up”

Download - Making Meaning. Proximity, Presence and The Internet of Things

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