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Making the Most out of Facebook
Successful Social Media Marketing for Vacation Rental Managers
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About John & Carrie
• John Ellis– Senior Online Marketing Manager– ResortQuest
• Carrie Hill– Director of Search Strategies at Blizzard– Twitter.com/CarrieHill– Facebook.com/carrie.hill1– SearchEngineWatch.com/smb-search-marketing
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Social Media in the News
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Dedicated to Delivering High ROI Online Marketing to
Vacation Rental Managers in the US, Canada, Mexico & the Caribbean
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How Can Blizzard Solve your SEM Problems?
• Linkbuilding, Social Media and SEO Plans starting at $499 per month
• Partnering with you to create a comprehensive online marketing strategy
• Finding tens of thousands of lost bookings by improving their booking process.
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Why?
• Social Networks have the ability to reach thousands with one click of a button.
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How Much Facebook is Dominating the Space!
Graphic Courtesy SearchEngineGuide.com
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How to Set up a Fabulous Profile!
• Use a Fan PAGE not a personal profile• There are tutorials available to help you –
http://www.searchengineguide.com/jennifer-laycock/the-super-simple-guide-to-setting-up-you.php
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Fabulous Fan Pages
• Brand It– Use your logo and taglines – Create an experience similar to your website – Mirror vocabulary, colors and images
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Fabulous Fan Pages
• Include Colorful Photos– Pictures tell a lot about a rental and a VRM, use
yours advantageously – and remember the thumbnail that shows up needs to be appealing, don’t shrink down a huge busy image and feature it as a thumbnail on your fan page
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Fabulous Fan Pages
• Be sure to include URL & Geographic Info in your Profile– Profiles on Facebook rank well for branded search
and will take over slots a competitor or negative review could occupy!
– Be sure you’re using your brand, location, and URL in your profile
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Show off your Properties
• Feature a new Property Every Day or Week– Include Photos, Specifications & Location Info– Highlight Attractions & Areas of Interest nearby– Don’t forget your photos & virtual tours– Consider unit-specific specials to create interest
and buzz
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Show off your Properties
• Feature Reviews of Individual Properties– Comments from past guests for your individual
properties are powerful sales tools, post a guest comment in Facebook with a link to that property
• Upload Videos & Photos – Especially Virtual Tours– Facebook lets you upload photos to albums as
well as videos that play right in your Facebook Fan Page. Make good use of this capability!
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Show off your Properties
• Like your Website – consider the Experience you’re selling on Facebook– Anything you can do to brand your Facebook fan
page to resemble your homepage will help!
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Lifelong Guests & Brand Advocates
• Be Enthusiastic– Happiness and positive attitude are infections – be excited
about your units & specials and your fans will be, too!• Reach Out– Send a follow up email to guests asking them to friend you
on Facebook– Place Facebook icons on your website– Answer questions & wall posts– Use your Thank-You page after a booking to invite
followers to Fan your page
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Lifelong Guests & Brand Advocates
• Add “how to follow” info to your website– Create a social media page w/ links to your various
profiles, link to that page from all pages on your site to entice visitors to follow!
– DON’T link directly to Facebook from every page – this invites visitors to leave w/o booking!
– Be engaged with your Fans, answer questions and invite feedback
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Lifelong Guests & Brand Advocates
• Respond to every guest post, even complaints• Offer incentives to Fans – Contests– Discounts– Sneak Peeks
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Realistic Expectations
• The Return is Dependent upon the Effort• Track Clicks from your Facebook Page using a
URL Shortener kl.am is our favorite• Don’t expect every interaction to result in a
sale, but the more interaction you have, the more sales can be INFLUENCED by your fan page.
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Top Mistakes to Avoid!
• Don’t post a link in every update• Don’t divert the booking message on your
website• This is not a Set it & Forget it Medium, if
you’re going to do it, do it right!• Bring them to your website with realistic and
honest messages, don’t cram sales messages in every post.
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Facebook in 5 Minutes a Day!
• Read your recent wall posts & add responses• Post something new and exciting• Follow back your Fans and reach out to your
neighbors & area business owners to build a support network
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Contact Blizzard Internet
• Blizzard Internet Marketing• [email protected]• Newsletter.blizzardinternet.com• BlizzardInternet.com• Facebook.com/BlizzardInternet• Twitter.com/BlizzInternet
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John [email protected]/ResortQuestTwitter.com/JohnWEllis