Download - Malpractises in social media
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Malpractices in Social Media
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• Social media revolutionized the marketing.
• Every business wants to be on Facebook, twitter, YouTube and on other social networks.
• It helped brand to show their humane side, to connect with its target audience
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• For marketers only thing that mattered initially was Fans!
• More number of fans means more reach, more captive audience, more reputation.
• Getting a fan without advertising was not so easy.
• Business turned to agencies for social media management (and fans) as they had the “expertise”.
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Fan Factory
• Looking at the demand, these agencies started Fan Factories.
• They made thousands of fake profiles on these networks and sold it to businesses as Fans.
• These were not the real people but only profiles.
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End of Virality
• These Fans were no good for the business.
• They did not connect, engage or share
• It was just a number on the page.
• Which was more harmful than beneficial as all strategies failed to get results making business think social media is not for them.
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TIP
• Only increasing numbers doesn't help.
• Building relationship matters.
• Don’t look for cheap fans, have a healthy conversation.
• Social media is all about conversation and hence need real people to talk to.
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Curbing the practice• On realizing the about practice, social networks have
increased the security and verification process.
• Ip address are being tracked and blocked for any suspicious activity.
• Verifications have been made stricter through mobile verification system.
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TIP
• If you suspect a fraud you can do a dip stick survey on profiles on fans.
• If a fan has no or very few friends but likes hundreds and thousands pages it might be a fake profile.
• If you find multiple such profiles you are probably a victim of this fraud.
• If you are being guaranteed fans at cheap rates please look into the details before buying.
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The Clean Up Drive
• Facebook is getting rid of all such profiles.
• Number of business including big brands seeing numbers depleting from their pages.
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TIP
• If you have bought fans in past and now the numbers are dropping rapidly you might be a victim of fraud.
• Thanks Facebook now you know how many real fans you have.