Download - Managing Innovation Projects Verhaert
17.10.2008
Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
CONFIDENTIAL
Pieter Van den Bergh
www.verhaert.com
VERHAERTINNOVATIONDAY – OCTOBER 17th, 2008
www.mastersininnovation.com
Commercially confidence – This presentation contains ideas and information which are proprietary of VERHAERT, Masters in Innovation*, it is given in confidence. You are authorized to open and view the electronic copy of this document and to print a single copy. Otherwise, the material may not in whole or in part be copied, stored electronically or communicated to third parties without prior agreement of VERHAERT, Masters in Innovation*.
* VERHAERT, Masters in Innovation is a registered trade name of Verhaert Consultancies N.V.
Managing innovation projects
17.10.2008
Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
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Table of contents
• Innovation, of course....• Who is involved ?• What is at stake ?• What it all comes down to... and how we
do it.
Segway (R)
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Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
CONFIDENTIAL
Innovation, of course...
• Innovation is:
– A source for commercial value
– A strategic driver
– An ongoing process
– Multidisciplinary– Something radical !
• Innovation is not:
– New ideas
– Just on technology
– Exclusively for R&D or marketing
– Just about NEW products
– A lucky shot
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Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
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Innovation, of course...
• Why companies fail to innovate:
– Not Top management priority– Failure is not accepted– Lack of clear project leadership– Lack of focus– Lack of vision– No process to guide innovation– Departementization– Not sufficient resources– ...
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Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
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What the customer actually wanted...
How the customer explained it
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Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
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What is at stake ?
Business concept
Targeted markets
Key activities
Product / service portfolio
Is the market ready ?
Is technology mature ?
Are resources available ?
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Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
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What is at stake ?
• New Product Design = Strategy
– You need a GOAL,– that reflects in your strategy map,
– That is supported by your complete organization
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Managing innovation projects Managing innovation projects
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© MASTERS IN INNOVATION ®
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Who is involved ?CEO
CFO CMO CTO
Con
grue
nce
Consensus• GOAL objectives
– Your goal must be supported throughout your organization
– Your goal must be clear and well understood by all parties involved
– Your goal can be measured
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© MASTERS IN INNOVATION ®
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Who is involved ?
• Strategy ownership– The dominant coalition
versus– The renewed dominant coalition.
CEO
CFO CMO CTO
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© MASTERS IN INNOVATION ®
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Vorsprung durch Technik
1980 2005
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© MASTERS IN INNOVATION ®
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How do we do this ?
A driver needs a dashboard
Verhaert applies a complete set of tools to:• manage strategic wayfinding for innovative
projects• manage product design and development• serve as an open innovation partner
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© MASTERS IN INNOVATION ®
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Dashboarddesign
Maximizing fit with user / market requirements
Minimizing the development cycle
Controlling development Costs
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© MASTERS IN INNOVATION ®
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Maximizing fit with user / market requirements
• Fuzzy front end
• Feasibility analysis
• Specification management
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© MASTERS IN INNOVATION ®
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Minimizing the development cycle
• Stage Gate Process
• Speedup learning
• IP management
• Verification
• Planning
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© MASTERS IN INNOVATION ®
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Controlling development costs
•Study Logic
•Budgetcontrol through taskmanagement
• Project design reviews
• Open innovation / team
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© MASTERS IN INNOVATION ®
CONFIDENTIAL
Verhaert New Products & Services nvHogenakkerhoekstraat 219150 Kruibeke
Belgium
Tel +32 (0)3 250 19 00
Fax +32 (0)3 254 10 08
www.mastersininnovation.com