Transcript

17.10.2008

Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

CONFIDENTIAL

Pieter Van den Bergh

[email protected]

www.verhaert.com

VERHAERTINNOVATIONDAY – OCTOBER 17th, 2008

www.mastersininnovation.com

Commercially confidence – This presentation contains ideas and information which are proprietary of VERHAERT, Masters in Innovation*, it is given in confidence. You are authorized to open and view the electronic copy of this document and to print a single copy. Otherwise, the material may not in whole or in part be copied, stored electronically or communicated to third parties without prior agreement of VERHAERT, Masters in Innovation*.

* VERHAERT, Masters in Innovation is a registered trade name of Verhaert Consultancies N.V.

Managing innovation projects

17.10.2008

Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

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Table of contents

• Innovation, of course....• Who is involved ?• What is at stake ?• What it all comes down to... and how we

do it.

Segway (R)

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Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

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Innovation, of course...

• Innovation is:

– A source for commercial value

– A strategic driver

– An ongoing process

– Multidisciplinary– Something radical !

• Innovation is not:

– New ideas

– Just on technology

– Exclusively for R&D or marketing

– Just about NEW products

– A lucky shot

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Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

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Innovation, of course...

• Why companies fail to innovate:

– Not Top management priority– Failure is not accepted– Lack of clear project leadership– Lack of focus– Lack of vision– No process to guide innovation– Departementization– Not sufficient resources– ...

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Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

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What the customer actually wanted...

How the customer explained it

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© MASTERS IN INNOVATION ®

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What is at stake ?

Business concept

Targeted markets

Key activities

Product / service portfolio

Is the market ready ?

Is technology mature ?

Are resources available ?

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Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

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What is at stake ?

• New Product Design = Strategy

– You need a GOAL,– that reflects in your strategy map,

– That is supported by your complete organization

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Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

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Who is involved ?CEO

CFO CMO CTO

Con

grue

nce

Consensus• GOAL objectives

– Your goal must be supported throughout your organization

– Your goal must be clear and well understood by all parties involved

– Your goal can be measured

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© MASTERS IN INNOVATION ®

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Who is involved ?

• Strategy ownership– The dominant coalition

versus– The renewed dominant coalition.

CEO

CFO CMO CTO

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© MASTERS IN INNOVATION ®

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Vorsprung durch Technik

1980 2005

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© MASTERS IN INNOVATION ®

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How do we do this ?

A driver needs a dashboard

Verhaert applies a complete set of tools to:• manage strategic wayfinding for innovative

projects• manage product design and development• serve as an open innovation partner

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Managing innovation projects Managing innovation projects

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© MASTERS IN INNOVATION ®

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Dashboarddesign

Maximizing fit with user / market requirements

Minimizing the development cycle

Controlling development Costs

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© MASTERS IN INNOVATION ®

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Maximizing fit with user / market requirements

• Fuzzy front end

• Feasibility analysis

• Specification management

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© MASTERS IN INNOVATION ®

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Minimizing the development cycle

• Stage Gate Process

• Speedup learning

• IP management

• Verification

• Planning

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© MASTERS IN INNOVATION ®

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Controlling development costs

•Study Logic

•Budgetcontrol through taskmanagement

• Project design reviews

• Open innovation / team

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© MASTERS IN INNOVATION ®

CONFIDENTIAL

Verhaert New Products & Services nvHogenakkerhoekstraat 219150 Kruibeke

Belgium

Tel +32 (0)3 250 19 00

Fax +32 (0)3 254 10 08

[email protected]

www.mastersininnovation.com


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