2015
Prepared by MNP LLP
17/07/2015
Manitoba Trucking Safety Program2015-2017 Strategic Plan
2015- 2017 STRATEGIC PLAN MANITOBA TRUCKING SAFETY PROGRAM
Table of Contents| Prepared by MNP LLP
CONTENTS
Introduction...................................................................................................................................................................1
Current State Assessment .............................................................................................................................................2
Mission ..........................................................................................................................................................................3
Vision .............................................................................................................................................................................3
Values & Beliefs .............................................................................................................................................................3
Strategies .......................................................................................................................................................................4
Towards a Complete, User-Friendly Accessible Safety Framework...........................................................................4
Towards Becoming a Recognized Leader in Trucking Safety .....................................................................................4
Towards a Culture of Safety.......................................................................................................................................4
Towards Clear Value in Results..................................................................................................................................5
Towards Nationally Harmonized Trucking Safety Standards.....................................................................................5
Objectives ......................................................................................................................................................................5
Key Performance Indicators ..........................................................................................................................................8
Implementation.............................................................................................................................................................8
Appendix A - Current State Assessment ........................................................................................................................9
Appendix B –Working Data..........................................................................................................................................15
Mission Discussion:..................................................................................................................................................15
Vision Discussion .....................................................................................................................................................16
Critical Success Factors ............................................................................................................................................16
Barriers ....................................................................................................................................................................16
MANITOBA TRUCKING SAFETY PROGRAM 2015 – 2017 STRATEGIC PLAN
1 Introduction |Prepared by MNP LLP
INTRODUCTION
The following report represents the results of a planning session of the MTA Trucking Safety Council held on June
25, 2015. Participants attending the planning session included the following:
Ron Enns, Steve’s Livestock
Christian Tardi, Bison Transport
Sheldon Jonasson, Jade Transport
Norm Blagden, Searcy Trucking
Dallas Hiebert, GeeTee Holdings
Garth Pitzel, Bison Transport
Michael Mourant, Agrifoods Intl Coop
Jason Lafreniere, Keystone Western
Val McDonald, Keystone Western
Darrin Fiske, Kleysen Group
Doug Witt, Gardewine
Ken Schoofs, NuVision Commodities
Jeff Odway, Prairie International
Tim Lucko, MPI
Dave Kramer, SAFE Work Manitoba
Terry Shaw, Executive Director, MTA
Ed Pschulski Safety Program Director, MTA
Aaron Dolyniuk, Business Operations, MTA
2015-2017 STRATEGIC PLAN MANITOBA TRUCKING SAFETY PROGRAM
2 Current State | Prepared by MNP LLP
CURRENT STATE ASSESSMENT
The Manitoba Trucking Safety Program was established in 2015 to provide workplace health and safety services to
the trucking industry in Manitoba. The program is hosted by the Manitoba Trucking Association, and funded by a
levy paid by the industry and administered by SAFE Work Manitoba. This is the program’s first strategic plan, to
provide direction to its development and focus.
Below is a summary of the Safety Council’s current state assessment. More detail is included in Appendix A.
Strengths and Weaknesses are internal to the organization and require the attention of management. Going
forward, a strength today may become a weakness tomorrow. Management must be constantly evaluating how
decisions will impact the strengths and weaknesses of the company.
Opportunities and Threats are external to the organization and beyond the control of management. However,
recognizing and capitalizing on an opportunity or taking action to reduce exposure to a threat are the responsibility
of management.
Strengths
Trucking industry knowledge including trainingrequirements and background
Strong leadership
Diversity of experience and resources on Council
Strong business partners
Industry driven
Connection with industry
Industry support for improving safety
Resources to implement and sustain program
Weaknesses
Meeting expectations while ramping up
Demonstrating value to industry; gaining buy-in
Industry/worker willingness to change
Cost to participate in program (including employeewages) - especially for smaller carriers
Finding niche to differentiate and distinguish MTSP
Communicating effectively across company size,location, capabilities
Sustainability, maintaining indusry interest aftercertification achieved
Perception that MTSP is only for MTA members
Opportunities
Collaboration with other safety programs
Learn from companies that have well establishedsafety programs
Companies are seeing the value of structuredsafety programs and asking about initiatives
Risks / Threats
Average age of drivers is increasing, increasinginjuries
Growth outpacing safety systems
Driver attraction / retention / shortage of drivers
Many drivers with very little experience
Many new Canadians, language barriers
Limited industry resources for safetymanagement
Programs not suited to increased workload
Pressure from interest groups to change practices(environmental, animal welfare, regulatory)
Current State
MANITOBA TRUCKING SAFETY PROGRAM 2015 – 2017 STRATEGIC PLAN
Mission, Vision, Values | Prepared by MNP LLP 3
MISSION
The Manitoba Trucking Safety Program provides employers and workers in the Manitoba trucking industry with
health and safety expertise, training and supports within an accessible framework that will assist them to create
healthy, safe, productive workplaces and an integrated culture of safety.
VISION
In five years, the Manitoba Trucking Safety Program will provide a complete framework of services to support best
practices in workplace health and safety in the Manitoba trucking industry. We will have demonstrated clear value
in achieving reduced injuries and associated costs and real progress towards a culture of safety. We will be a model
program and a leader in developing a nationally harmonized system that supports an earned image of trucking as a
safe industry.
VALUES & BELIEFS
WE VALUE…
Integrity –We will conduct our affairs in an open, honest and ethical manner
Professionalism – We will demonstrate the highest level of knowledge, credibility and conduct in all facets of our
business
Accountability – We will do what we say we are going to do, and measure and report results as stewards of the
trucking industry’s investment in safety.
Safety – We will be persistent in our pursuit of integrating workplace safety and health, in everything we do.
Respect – We recognize and celebrate the diversity of our industry and those that work within it.
WE BELIEVE …
We are responsible to industry for program excellence that meets the diverse needs of the industry
Every worker is entitled to a safe workplace
Safety and health is a continuous improvement process
We will achieve our best results through collaboration
The Manitoba Trucking Safety Council and business leaders are ambassadors for safety
Every worker can be a safety leader
MANITOBA TRUCKING SAFETY PROGRAM 2015 – 2017 STRATEGIC PLAN
4 Strategies |Prepared by MNP LLP
STRATEGIES
TOWARDS A COMPLETE, ACCESSIBLE SAFETY FRAMEWORK
TOWARDS BECOMING A RECOGNIZED LEADER IN TRUCKING SAFETY
TOWARDS A CULTURE OF SAFETY
Education and Training CertificationConsulting
Strong Strategic PlanBest Practice Products
and ServicesEffective , Targeted
Communication
Broad Program UptakeIndustry ChampionsOutreach
MANITOBA TRUCKING SAFETY PROGRAM 2015 – 2017 STRATEGIC PLAN
Objectives | Prepared by MNP LLP 5
TOWARDS CLEAR VALUE IN RESULTS
TOWARDS NATIONALLY HARMONIZED TRUCKING SAFETY CERTIFICATION
OBJECTIVES
Priority from discussion indicated by number of red dots (●)
TOWARDS A COMPLETE FRAMEWORK OF SERVICES
Strategy A: Education and Training
OBJECTIVES 2015 2016 2017
1. Develop full training framework / curriculum ●●●●●●●●●●
Identify priority topics (Needs assessment survey, consultation)and timeline for development
Develop introductory / basic courses (online and classroom)
Develop full training curriculum, including to supportcertification
Strategy B: Consulting
OBJECTIVES 2015 2016 2017
1. Develop ROADMAP to SAFETY program●●●●●●●
Intro, templates and tools
All requirements for Certification
2. Gap analysis services
Establish Benchmarks Articulate Value
Lead Collaboration withAB/BC/MB
Advocate for NationalParticipation
2015-2017 STRATEGIC PLAN MANITOBA TRUCKING SAFETY PROGRAM
6 Objectives | Prepared by MNP LLP
Self-Assessment ●●●●
On-site Service
Strategy C: Certification ●●●●
OBJECTIVES 2015 2016 2017
1. Customize Safety Certification for Manitoba trucking industry ●
2. Administrative processes ready for Certification
Electronic Tool Set
TOWARDS BECOMING A RECOGNIZED LEADER
Strategy D: Strong Strategic Plan ●●●●●●●●●
OBJECTIVES 2015 2016 2017
1. Well informed on industry issues/stats to inform strategicplanning/programming ●
2. Ensure clear value of program, support from industry by 2021
Strategy E: Best Practice Products and Services
OBJECTIVES 2015 2016 2017
1. Engage in Safety Community●●●●●
2. Active search for best practices
3. Participation in provincial / national initiatives (e.g. Certification)
Strategy F: Effective, Targeted Communication ●●●●●●●
OBJECTIVES 2015 2016 2017
1. Communicate available programs / best practices, results achievedthrough adoption of best practices to industry
2. Create public and labour market awareness of safety in trucking
Annual key events (e.g. career fairs)
Partner with MPI, SAFE Work Manitoba
3. Communicate industry needs, perspectives to government to effectivelysupport safety in trucking industry
TOWARDS A CULTURE OF SAFETY
Strategy G: Outreach
OBJECTIVES 2015 2016 2017
1. Create awareness of Program offerings ●●●●●●●●●
Communication / notice to every business in industry
2. Program website
Purpose, Strategic Plan, Expectations by roll-out
Expand to complete content
MANITOBA TRUCKING SAFETY PROGRAM 2015 – 2017 STRATEGIC PLAN
Objectives | Prepared by MNP LLP 7
Strategy H: Develop Industry Safety Champions ●●●●●●
OBJECTIVES 2015 2016 2017
1. Identify and engage industry leaders (large and small)
Establish early success stories
Strategy I: Support Broad Program Uptake●●
OBJECTIVES 2015 2016 2017
1. Establish/customize Safety Certification for Manitoba trucking industry
2. Communicate purpose/value/need for investments in safety
Create awareness through roll-out (timelines for availability ofprograms / services)
Create ‘Challenge’ for businesses
Communicate safety statistics
TOWARDS CLEAR VALUE IN RESULTS
Strategy J: Establish Benchmarks ●●
OBJECTIVES 2015 2016 2017
1. Develop Balanced Scorecard incorporating leading and lagging indicators ●
Compare sub-sectors within industry
2. National Comparison
Strategy K: Articulate Value ●●●●●
OBJECTIVES 2015 2016 2017
1. Communicate results to industry
Focus on efficiency and effectiveness
TOWARDS NATIONALLY HARMONIZED TRUCKING SAFETY CERTIFICATION
Strategy L: Lead Collaboration with AB/BC
OBJECTIVES 2015 2016 2017
1. Formalize intent to collaborate on National Safety Program (e.g. MOUwith Alberta and B.C.)
2. Harmonize Certification ●●●
Strategy M: Advocacy to Broaden Certification
OBJECTIVES 2015 2016 2017
1. Invite other jurisdictions to participate in MOU
MANITOBA TRUCKING SAFETY PROGRAM 2015 – 2017 STRATEGIC PLAN
8 Key Performance Indicators |Prepared by MNP LLP
KEY PERFORMANCE INDICATORS
The following Key Performance Indicators will be further developed to establish a balanced scorecard to monitor
performance of the Manitoba Trucking Safety Program.
Number and % of companies participating in Certificationo Registered for Certificationo Certified companies
Number and % of companies using programs and serviceso By sectoro By sizeo By serviceo By region
Injury Rates, Assessment Rates, Time Losto Measured over timeo Program users vs. non-users
Safety Program Metrics Key measures from Certification Reports
o E.g., Employee Perceptions of Safety, etc. Satisfaction
o Employero Employee/participant
Levy paid vs. Value received (cost/service) Measures used by other provinces (to allow comparison)
IMPLEMENTATION
Communication: Highlights of the strategic plan (Mission, Vision, Values and Strategies) will be presented at the
AGM and posted on the website, as well as communicated in member newsletter. Progress on key performance
indicators will form part of ongoing communication with members.
Monitoring: Progress against this plan will be reviewed quarterly by the Safety Council, and semi-annually by the
MTA Board of Directors, including data on each performance indicator. The fourth quarter Safety Council review
will include consideration of the next year’s objectives and confirmation that longer term objectives remain valid.
A fuller review of all aspects of the plan is expected to be required in 2017.
MANITOBA TRUCKING SAFETY PROGRAM 2015 – 2017 STRATEGIC PLAN
9 Appendix A – Current State Assessment |Prepared by MNP LLP
APPENDIX A - CURRENT STATE ASSESSMENT
The following information was compiled from pre-planning interviews and questionnaires from members of the
Council, and was the basis for discussion during the planning session.
2015-2017 STRATEGIC PLAN MANITOBA TRUCKING SAFETY PROGRAM
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15 Appendix B – Working Data |Prepared by MNP LLP
APPENDIX B –WORKING DATA
MISSION DISCUSSION:
Who are Our Clients? What do they need / value? What We Should Do
MB trucking industry (covered ratecodes)
Business owners
Workers
Drivers
Office
All operations staff
Contractors
Owner operators
On site trades, vendors
Employer
“How to” develop safety programs
Map / templates, tools
Where to start
Procedures, systematic approach
Expectations (of worker, employer)
Training
Confidence that legal (in compliance),peace of mind
Certification to prove safe
Safe, reliable, stable workforce
Quality, productivity, retention
Financial return/profitabilityWorkers
Clear understanding of how to be safe/’rules of engagement’
Leadership / manager / supervisorunderstanding and support for workingsafely
Culture of safety in workplace
Feel valued
Provide a framework for safety
Training that meets needs of ourworkers
Processes / procedures / tools
Information / education(outreach)
Certification
Create/support a culture of safety
Integrate safety as part of culture
Support compliance with bestpractices (beyond regulatoryrequirements)
2015-2017 STRATEGIC PLAN MANITOBA TRUCKING SAFETY PROGRAM
Appendix B – Working Data | Prepared by MNP LLP 16
VISION DISCUSSION
Items within the following table were developed in small group discussion, and grouped into themes as displayed in the top row.
Culture of Safety Complete SafetyFramework
Clear Value inResults
HarmonizedNational Program
Recognized Leaderin Safety
Trucking has Safe,PositiveReputation
‘Safety’ is howbusiness isconducted
Organizationthat changesthe way peoplethink about theindustry
Training isn’t achore but anasset
“living,breathing’safety program
User promoted Recruitment
and retentionthrough safety
Wellestablishedindustry buy-in
Certificationdefined
Qualificationsincludingcertificationand trade skills
Standardguidelines
Establishedstandard ofindustry bestpractices
Flexible training Flexible,
accessible,user-friendlytools
Infrastructureand expertise
Supports formanagement,technicalpersonnel,
Supports forindependentcontractors
Retentionthrough safety
Input/impacton minimumsafetystandards/codes
Increasedindustry widesafetyknowledge forsafety leaders
Reduction ininjuries/WCBrates industrywide
Lower risks andcosts
Measuredsuccess
Continuouslyimprovingresults
Safety program= safety results
Timelineestablished forNationalProgram
Uniformityacross Canada
Nationalprogramharmonizationand reciprocity
National Safetystandards andglobal goals
Leader inCanadiansafety’
Recognizedbrand
Recognized andeffectivestandard
Example ofwhat a safetyassociationshould be
‘Go to’ resourceon safety
Improved andpositive publicimage
Improvedindustryperceptions
CRITICAL SUCCESS FACTORS
Kicking off well – Ready with program, capacity to deliver services
Simple, accessible by Small companies, all segments of industry
Relevant to large companies
Useable, easy to adopt
BARRIERS
Funding (contract for six years)
Bureaucracy – plugging into larger system, acceptance and support for our program
Understanding, awareness, perceived value from industry
Development of safety programs, certification overwhelming to industry