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Manlio SannaMarketing DirectorGlobal Principal IMS Health
Manlio SannaMarketing Director - Global Principal IMS Health
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Manlio SannaMarketing DirectorGlobal Principal IMS Health
Grimbergen – un caso di successo di pianificazione Programmatic
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Manlio SannaMarketing DirectorGlobal Principal IMS Health
Brand A
Corporate Strategy
Brand B Brand C
Franchise Strategy
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Digital
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Digital
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Digital
Tactics
Rep DTC
Prima...
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Manlio SannaMarketing DirectorGlobal Principal IMS Health
Digital Strategy
Brand A
Corporate Strategy
Brand B Brand C
Franchise Strategy
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Tactics
Rep DTC
... Adesso
![Page 5: Manlio Sanna - IAB Italia · Manlio Sanna Marketing Director Global Principal IMS Health Brand A Corporate Strategy Brand B Brand C Franchise Strategy Vision 1 2 3 Strategies Promotional](https://reader033.vdocuments.net/reader033/viewer/2022060908/60a2a6eebc71d20f73548223/html5/thumbnails/5.jpg)
Manlio SannaMarketing DirectorGlobal Principal IMS Health
L’importanza dell’integrazione tecnologica
Copyright © 2016 IMS HEALTH
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Manlio SannaMarketing DirectorGlobal Principal IMS Health
L’importanza dell’integrazione tecnologica
Copyright © 2016 IMS HEALTH
![Page 7: Manlio Sanna - IAB Italia · Manlio Sanna Marketing Director Global Principal IMS Health Brand A Corporate Strategy Brand B Brand C Franchise Strategy Vision 1 2 3 Strategies Promotional](https://reader033.vdocuments.net/reader033/viewer/2022060908/60a2a6eebc71d20f73548223/html5/thumbnails/7.jpg)
Manlio SannaMarketing DirectorGlobal Principal IMS Health
L’importanza della scelta degli asset di comunicazione su cui puntare
Background: ”Probably” e la campagna ”If Carlsberg did”
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Manlio SannaMarketing DirectorGlobal Principal IMS Health
Carlsberg – Probably arriva a Euro 2016
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Manlio SannaMarketing DirectorGlobal Principal IMS Health
Come il Digital può rilanciare altri marketing touchpoints