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Mansukh Prajapati
Date of Birth : 19 October 1965
Nationality : Indian
Famous As : Mitticool Innovator
Born In : Nichimandal, Morbi
www.mansukhprajapati.com
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CHILDHOOD
Born in the Prajapati family, originally
belonging to the village Nichimandal of
Morbi, Rajkot, Mansukhbhai had
exposure to the clay tradition since
childhood, as this was his family’s
traditional profession. Being the only son
and the eldest child, though he helped
his father in his work, he was more
interested in cricket and other games.
He used to load clay from the ponds
and fields on the donkey and ferry it to
his place. Other than this, his
contribution was limited as he was not
much interested in the pottery work.
After the breakdown of Machhu dam of
Morbi in 1979, his family lost everything
and they had to migrate to Wankaner, where
his father took the job of a mason to support
the family. It was here that his journey as a
worker in a small rooftop tile manufacturing
unit started, which today has reached a point
where he is recognized as a successful
entrepreneur.
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STRUGGLE
Though his family was struggling
with finances, his parents motivated
him to study up to class ten. He
then left studies to provide a helping
hand in augmenting family’s resources.
He started to work in a small factory.
But, in the very first month, while
working inside a chimney, his left eye
got injured because of which he had to
quit work for over eight months. Once
his sight improved, in 1984, he started
his tea lorry near the highway but
somehow due to the persistent
comments of some of his acquaintance
he closed it down within six months.
Earlier, one of his uncles had
Visited him at the tea lorry inquiring
about a person who would be interested
to work in a rooftop tile manufacturing
unit. He had shown his interest then and after closing the tea lorry
joined the unit, Jagdamba Potteries, as a trainee at Rs. 300 per
month in 1985. He worked hard for three years and learned all the
related works of the unit. During this time, he also helped his parents
marry off his younger sisters.
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JOURNEY OF “MITTICOOL”
Introducing the great story of a company and company products
which were not having any identity before few days but now it is a
big brand.
The owner of the company Mr. MansukhBhai was making and
selling the ‘MITTI TAWA’ in market for full fill his daily
requirement but He was struggling to earn enough money and at the
same time he was observing that many people are losing their hope in
this high input and low output business.
That was the first thought which help to make the base of this
company “MITTICOOL”. Mr. Mansukhbhai analyzed the
opportunity of this Mitti product in the market and generate the small
machine to produce many Tawa in less time with less effort and good
product quality and start earning more .
It was the starting of era of new business, people start look at
this as business opportunity and they come with Mr. Mansukhbhai.
After that he got the success to make one product, two product and
many more awarded products.
In this story of Mitticool to most important picking points are:
• First, Mr. Mansukhbhai has given the life of a
traditional potter work which was on death bed.
• Second, the products of Mitti Cool which prepared by
Mitti are safe for human health, eco-friendly and
environment friendly awarded by Prime minister of
India and many other awards which told the importance
of the innovation for creation of god.
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BRAND-MITTICOOL
In the fateful earthquake of January 2001, Mansukhbhai
suffered huge loss, as most of his stock got broken. He distributed the
stock that escaped the quake to the quake affected people of Kutch. In
February 2001, Sandesh Gujarati Daily had a photo feature on the
earthquake where at one place it showed a broken water filter of
Mansukhbhai with the caption ‘the broken fridge of poor’.
This caption ignited a thought in
him to work on a rural fridge
that did not need electricity and
could be used by masses. Though he
started thinking about it after the Gujarat
earthquake of 2001, it was 2002 when he actually started his work.
Almost the same time, Mansukhbhai came into the contact of
Gujarat Grassroots Innovation Augmentation Network (GIAN),
Ahmedabad. After a painstaking journey of three years during which
he tested all sorts of soils and fridge designs, he finally came out with
Mitticool fridge in 2005. A civil engineer saw the fridge and looking
at its applications gave him the order of 100 pieces and an advance of
Rs. 2 lakh. This news was also covered by local dailies.
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INVENTION
1988 FIRST INNOVATION, INDIA’S FIRST CLAY PANS
MANUFACTURING MACHINE.
1995 SECOND INNOVATION, INDIA’S FIRST CLAY WATER
FILTER WITH 0.9 MICRON
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INVENTION
2001-2004 THIRD INNOVATION, INDIA’S FIRST CLAY
ELECTRICITY FREE MITTI COOL REFRIGERATOR
2005 FOURTH INNOVATION, INDIA’S FIRST CLAY NON-
STICK PAN WITH HANDLE (FOOD GRADE)
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INVENTION
2009 FIFTH INNOVATION, INDIA’S FIRST CLAY PRESSURE
COOKER WITH WHISTLE.
2010 SIXTH INNOVATION, INDIA’S FIRST COLORFUL WHITE
CLAY WATER POT.
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INVENTION
2014 SEVENTH INNOVATION, INDIA’S FIRST CLAY ECO-
FRIENDLY KITCHEN WARE PRODUCT’S.
(RANGE FROM SPOON TO REFRIGERATOR)
2015 EIGHTH INNOVATION, INDIA’S FIRST COW DUNG TO
WOOD MAKING MACHINE.
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ACHIEVEMENT
• In 2003, Certificate by
“Gujarat MatiKam Kalakari
Board-Gandhinagar”.
• In 2004, Certificate by Collector of Rajkot.
• In 2004, State Award by “Kutir and Gramodhyog Division,
Government of Gujarat”.
• In 2005, National Award for Most innovative products by
“Ministry of Rural Development”.
• In 2007, as True Scientist by the president of India, Dr. A.P.J.
Abdul Kalam in “4th National Award Function, Delhi”.
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ACHIEVEMENT
• On 8 August, 2007 Certificate by “Society for Research and
Initiatives for Sustainable Technologies and Institutions” at
Ahmedabad.
• In 2008, Certificate by “Central Glass & Ceramic Research
Institute” Ahmedabad.
• In 2008, Certificate for most innovative products by “Ministry
of Rural Development”.
• In 2008, Certificate for Innovative product in “SARAS Mela”
held at Lal Bahadur Shastri Ground, Rajkot (9th-20th October
2008).
• In 2009, Award of Best product Design By “Brands Of India
2009-Baroda Event, DRDA”.
• In 2009, National award
by President of India
Smt. Pratibha Patil in
5th National Biennial
Award Function, Delhi.
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ACHIEVEMENT
• In 2009, National award by NID (National Institute of Design)
in the category of Innovative products for earthenware cooker
and water filter.
• In 26th January, 2009 State
Level award given by Amit shah
at Wankaner.
• In 2010, State Award by
Mr.Narendra Modi ,
Chief Minister of Gujarat.
• In 2010, International award
Net Geo Eco Hero by
National Geo Graphic channel,
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ACHIEVEMENT
• In 2010, National award by Pitch Magazine in the bottom of
pyramid category 4th place in India’s Top 50 Marketer’s Award
2010, New Delhi.
• In 2010, International innovations covered by Forbes Magazine
as a “India’s most powerful rural entrepreneur”.
• In 2010 Invited in INK conference in Lavasa as speaker.
• In 2010 Invited in Delhi,
Mumbai and Ahmedabad
as speaker.
• ISO certification to Mitticool Clay Creation – First Grassroots
Innovator who received this recognition.
• In 2010 Award by TITAN in Bangalore.
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ACHIEVEMENT
• In 2010 Award by Variya Prajapati samaj in
Wankaner,Rajkot,Than And Morbi.
• In 2010 Certificate by Discovery channel.
• In 2011 Award by Rotary International, in Mumbai.
• In 2011 Award by Dr. S. Radhakrishnan college of Business
Management & a honorable Speaker for there “1st National
Seminar" The Seminar theme was “The impact of changing
trends on Indian economy”.
• In 2011, Invitation at IIM-Kozikode-investment summit as
speaker.
• In 2011, Invitation at Essar-Meet on innovation in Jamnagar as
speaker.
• In 2011, Invitation at Teerthanker Mahaveer University,
Moradabad-Chief guest to motivate students to Innovate as
speaker.
• In 2011, Invitation at Rajiv Gandhi college of engineering &
research-INTELLIGENZIA EVENT in Nagpur as speaker.
• In 2011, Villgro Award By IIT Madras-Grassroots Innovator.
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ACHIEVEMENT
• In 2012, Symbiosis institute of Management-Ted Talk in
Bangalore.
• In 2012 Invited in TED salon event “TED Worldwide Talent
Search (New York)” at Bangalore as speaker.
• In 2012, Invited in “KYOORIUS DESIGNYATRA” at Goa
as speaker.
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ACHIEVEMENT
• In 2012, Invitation in CONCOURSE 2012 “Rural
Development – A Must for Inclusive Economic Growth in
India” at Ahmedabad as special guest.
• In 2012 Economic times ranked Mitticool third in the world
for innovative clay products.
• On 2013 The event – Jugaad - …Ho Jayega you could be one
of the panelist and judge for the competition.
• On 25th march 2013, the degree of professor given by Gujarat
Technological University in IIM Ahmedabad.
• On 17th April, 2013 Chetan bhagat was Came to mittcool clay
creation for Shooting for Blue Mango Films.
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ACHIEVEMENT
• On 4th June, 2013 Best JUGAADU of India by EXCEL
ENTERTAINMENT (for Fukrey films promotion, producer:
Farhan Akhtar).
• On 5th July, 2013 awarded by Rural World Entrepreneurship
Forum Baramati, Pune.
• On 23rd August, 2013 awarded by Nirma Institute of
Management, Ahmedabad & invitation for Lecturer.
• On 19th October 2013, Invitation in EO Raipur Event as a
speaker.
• On 6th December 2013, Invitation in Sanmarg, Kolkata.
• On 6 February 2014, awarded by Amazing Indian show, Times
Now at Delhi.
• On 8-15 march 2014,
Invitation for Exhibition at
Rastrapati Bhavan, Delhi.
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ACHIEVEMENT
• On 17-18 May 2014, Invitation for Conference TiECon Hubli
at Deshpande Foundation .
• On 15 June 2014, Invitation as a speaker at the Edutainment
Awards, 2014 in Delhi.
• On 16 June 2014, Invitation for Sustainia 100 award at
Norwey.
• On 19 June 2014 Invitation for Dr. Shirin Gadhia
Sustainability Award at Baroda.
• On 21 June 2014 Invitation for 18th The INDIAN ICON (TII)
Of The Year Award at Delhi.
• In 2014 Awarded by India Book Of Records “Innovator of the
Year”.
• On 19th September 2014 was awarded by Shamengo(Paris) as
one of the 1000 Pioneers of the World for the invention of
Refrigerator which works without electricity.
• In June-2015 “BEST CITIZEN OF INDIA” Awarded By
International Publishing House.
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ACHIEVEMENT
• 03 October 2015 Indo-Vietnam Health Award (International)
by New Delhi.
• 05 October 2015 Invitation for BABA RAMDEV Patanjali
(Haridwar).
• In 28 January 2016 Invitation for the innovation Conclave at
Entrepreneurship Submit 2016 IIT Bombey.
• In 19 & 20 February 2016 invitation for national
conference on “Entrepreneurship Development” A Road
map to make in India At Nashik.
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ACHIEVEMENT
• In 1st April 2016 Award of “Makers of India” by Handed
Irfan Khan an Invited by India mart at Delhi.
• In 23 July 2016 Award of “The Education Show 2016” an
Invited by The Times of India At Mumbai.
• In 6th-10th OCT 2016 “SWITCH-2016 Exhibition” an Invited
by Goverment of Gujarat At Vadodara.
• In 18th December 2016 Awarded “Inspire Award” in Surat by
BWW Foundation.
• In 4 – 18 March 2017, Innovation for Exhibition At
Rashtrapati Bhavan, Delhi for 4th batch innovation Scholars
Programme-2017.
• On 5th june 2017,World Environment Day 2017
“Achievers’ Award “ in Delhi by INDIA EYE I H R O .
• On September 2017, “ IDA Design Awards”.
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ACHIEVEMENT
Mansukh Prajapati feel really honored that Indian CBSE
schools added the chapter in the syllabus of higher secondary
education i.e. in Std. 11th as the 1st session of ‘Entrepreneurship’
which is based on Mansukh Prajapati. The most important
milestone of success of Mansukh Prajapati’s life is; the award of
Professor Degree (Doctoral Degree) by Gujarat Technological
University from Gujarat state. IIM, IIT and many other
universities often invite Mansukh Prajapati as an expert lecturer
and motivational speaker for the topic Entrepreneurship Business.
U.S. (Howard), Cambridge (Paris) and Japan B Schools have
done case studies on MansukhBhai Business & ‘Mitti Cool’ up
till now.
In ‘2017 Global Event’, Mansukh Prajapati was invited as an
Entrepreneur and it was in the year 2007 Forbe’s Magazine
published an article on MansukhBhai and ‘Mitti Cool’, with the
heading “Indian Inspirational Businessman”.
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PERSONAL LIFE & LEGACY
Mansukhbhai’s father Raghavbhai and mother Labhuben
help him in his work of designing and making potteries. His younger
son is in school while the elder one is completing his diploma in
ceramic technology. He always had the support of his father who used
to give him tips from time to time based on his own experiences.
His wife was another pillar of strength, always co-operative
and understanding, helping him during odd hours and motivating him
in times of failures. She is always at his side whenever he goes for an
exhibition and takes care of the sales. Apart from the family, he got
support from others too. He used to take his inventions to his friends
and other ‘more educated people’ (as he puts it) for suggestions and
criticisms. Their feedback has resulted in making Mitticool and other
products, a success story, as we see it today.