Transcript

ServiceDesignDrinks

L A U N C H L A B S / A U G U S T 1 , 2 0 1 2

MappingServicesin Berlin

What’s a remarkable service you experienced in Berlin? Which experience made you return to a business or place? August’s Service Design Drinks invited to map outstanding service experiencesin Berlin. These are the intermediary results —while a digital map version follows soon.

Every attendee of the event was asked to bringa service experience along and note it down inan elevator pitch-like form.

For better understanding two example services– Kochhaus and Ostrad – were discussed and distinguished within two categories:• service as a product (the core business)• service as an add-on (yet another touchpoint)

KochhausS E R V I C E A S P R O D U C T

How does it look?

What type of service is it?

‘Mapping Service Experiences’

For TARGETCUSTOMER

CUSTOMERNEED

SERVICENAME

MARKETCATEGORY

who

in

that

Unlike

SERVICE AS PRODUCT SERVICE AS ADD!ON

the service

is a

ONE KEYBENEFIT

COMPE!TITION

LOCATION"STREET#

.

.

UNIQUEDIFFEREN!TIATOR

a foodie & chef at homehas way too little time

Kochhaus SupermarketEberswalder Str. & Hauptstraße

offers pre-compiled recipesKaisers, Perfetto or Proviant

offers all ingredients

×

in 1 single shop w/o need running thru the city

OstradS E R V I C E A S A D D - O N

How does it look?

What type of service is it?

‘Mapping Service Experiences’

For TARGETCUSTOMER

CUSTOMERNEED

SERVICENAME

MARKETCATEGORY

who

in

that

Unlike

SERVICE AS PRODUCT SERVICE AS ADD!ON

the service

is a

ONE KEYBENEFIT

COMPE!TITION

LOCATION"STREET#

.

.

UNIQUEDIFFEREN!TIATOR

urban shoppersride the city by bike

Ostrad bike storePrenzlauer Berg & around Winsstr.

has bike racks all over the kiezother bike stores

of Ostrad assists mebeyond their own store & at other stores

×

These are the collaboratively collectedservice experiences …

Thanks for sharing underCreative Commons Attribution 3.0Unported License.

servicedesignberlin.de

@SD_Berlin

fb.com/servicedesignberlin


Top Related