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Marie M. ChauBrand/Design Consultant :: 917.836.6188 :: [email protected]
Copyright @ Marie Chau. All rights reserved.
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identities, marketing communications & environmental graphics
UPS
Challenges
Develop new ideas to replace Paul Rand’s bow-tied parcel.Create new rendering concepts to enhance the heritage values of the shield.Reinforce the brand positioning of Synchronizing the World of Commerce.Capture UPS’s broadening capabilities in global movement of goods, funds and information.Increase the impact and legibility of the UPS brand.Establish a brand system to support all UPS global communications.
Brand valuation, strategy, design and system
1920s 1937 Paul Rand, 1961
Optimized
Explorations
UPSBrand valuation, strategy, design and system
Solutions
The arc replaces Paul Rand’s bow-tied parcel to reinforce UPS position in global synchronized movement of goods, funds and information.The gold highlight and the 3-D form illustrate both softness and strength — grounded by the shield and energized by the arc. Together, they activate the signature color brown and lift the brandmark up on all backgrounds.
UPSBrand valuation, strategy, design and system
The new UPS brandmark appears on more than 88,000 vehicles, 257 large jet aircraft, 1,700 facilities aroundthe world, 70,000 drop-off and retail access points,major sponsorship events, more than 1 million uniforms and 3 billion packages annually.
UPSBrand valuation, strategy, design and system
Coca-Cola 2002 Olympic Winter GamesBrand design, system and implementation
Challenges
Strengthen the association between Olympic brand and Coca-Cola consumer brand.Reinforce Coca-Cola as an integral part of the Olympic events since 1928.One brandmark for the Olympic Torch Relay and one for the Olympic Winter Games, both to captivate the Coca-Cola 2002 Olympic Games equities (see illustration below).
Consumer and SpectatorProductEventSpiritCoca-Cola Equity
Coca-Cola 2002 Olympic Winter GamesBrand design, system and implementation
Solutions
The “window of the world” theme was designed to represent different frames of experiences, using celebrating spectators and athletes to project the Olympic spirit and to make emotional connections with consumers across the world.The overlapping squares and their transparencies convey the spirit Coca-Cola andthe Olympics uniquely share — altruism, unity, valued tradition and world-vision.
Coca-Cola 2002 Olympic Winter Games
During the Salt Lake Games, the Coca-Cola 2002Olympic Winter Games brandmark accompanied approximately 10.4 million servings of Coca-Cola products at the venues.
The Coca-Cola 2002 Olympic Torch Relay brandmark appeared in all marketing and promotional materials during the winter relay, covering 13,000 miles in 65 days nationally.
Brand design, system and implementation
Challenges & Solutions
New name to replace Saudi Arabian American Oil Company.The new positioning “World’s Energy Source” is visually reflected through the new “energy burst” identity. It extends through space to express the products and services Saudi Aramco provides.While green is Saudi Arabia’s national color, blue is the color of the sky, together they represent Saudi Aramco’s energy source their long-term commitment to the world market.
Saudi AramcoBrand strategy, design and system
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Saudi Aramco satisfies about a quarter of the world’s oil demand. The company is responsible for all domestic distribution and worldwide export of crude oil and its derivatives, elevating them to the most recognized identity in the industry.
Saudi AramcoBrand strategy, design and system
Saudi AramcoBrand strategy, design and system
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Brand strategy and packaging designAmier Fragrance Splash
Body splash is another less decorous name for eau de toilette. It becomes a genre of fragrance generally reserved for teens and preteens. Amier introducesa new collection of fragrance splash with non fruity scents, yet keeping the vibrant colors and engaging graphics.
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SWEETWATER
8.4 FL OZ/250 mL
8.4 FL OZ/250 mL
8.4 FL OZ/250 mL
Madame RougeA perfume developed to promote the comic character, Madame Rouge, Laura de Mille.
Packaging design
Packaging designLa Serena
La Serena’s pastel nail lacquer collection is formulated for long lasting, ultra glossy results, with free formaldehyde, free toluene and free DBP.
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Packaging designFleurage Facial Skin Care
Facial skin care with natural floral and plant extracts, offering unparalleledamounts of skin rejuvenating benefits and antioxidant properties.
Dove Proage (Unilever)Dove Proage collection target towards those of a higher maturity. The colors and graphics were carefully designed to promote grace and sophistication.These products were also aligned with one of Dove’s campaigns for BeautyComes of Age.
Brand strategy and packaging design
Brand strategy and packaging designDove Beauty Bar (Unilever)
Revitalizing Unilever’s best-selling personal cleanser with a line extension.Creating an innovative packaging design that imitates the shape and curvature of the Dove soap bar, with a focus on ease-to-open and a commitment to provide personal care that makes a genuine difference to the feel of your skin.
new bar,new easy-to-open experience!
Dove (Unilever)Point-of-Sale Design Consultation
Brand RevitalizationColgate-Palmolive
A new design to reflect the advanced bristles that help remove stains andimprove mouth health.
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Packaging design explorationEthos Water (PepsiCo)
Revitalizing Ethos Water to reflect its global mission of helping children get clean water, through the Starbucks Foundation.
Packaging design90° noord (go noord)
A refreshing, high-quality spring water with its label referring to theNorth Pole’s glacier clear water, at latitude 90° North.
Provita introduces its new range of natural healthy drinks: Antioxidant boostand energy-infused, both packed with a balanced blend of vitamins, minerals,herbs and real fruit juice.
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JMC | TuiCo-branded Touch-points
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JMC | TuiCo-branded Touch-points
Computer Associates (CA)Trade Shows
Computer Associates (CA)Trade Shows
IT Strategy.Business Strategy.One Strategy.
Computer Associates (CA)Trade Shows
Grand BallroomBreakout Session
One VisionOne CommitmentOne Focus
Welcometo CA Event2008
Yepp (Samsung)Storefront Displays
Yepp (Samsung)Outdoor Displays
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landing pages & microsites
UPSWebsite design intent
A website with the same level of directory hierarchy in order to eliminate the need to move up and down. Navigation is simplified to set user expectationsand help them quickly develop a mental model.
CA (Computer Associates)Website & microsite design
A website with a shared common visual style and interaction design to amplify CA’s consistency in brand communications.
Project Management Institute (PMI)A website with emphasis on simplified site hierarchy, ease of navigation and quick download to engage all members, prospects and partners.
Website and microsite design
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Website designMBIA
A website with stunning natural pictures to bring in a softer sideof the financial service company.
Columbia Property TrustIdentity system and website
A website for one of the nation’s largest office REITs (or real estateinvestment trusts), focusing on investing and managing high-qualitycommercial office properties.
Website design intentAmier Fragrance Splash
A website using the supergraphics from the packaging to elicitinstant brand recognition.