Download - Market Analysis of Tyre Industry
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TYRE INDUSTRYOverview and Analysis
BRIJESH. K. NAIRGOVIND. MJAISON GEORGE
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Industry overview
• $85.0 billion industry globally
• Indian industry worth $3 billion (4%)
• Tyre off take @ 6.9% over the past 5 years
• Projected CAGR of 8.9% over the next 5 years
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Market Segments
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Historical and Projected Growth Rate
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Market players
• MICHELIN 20.1%• BRIDGESTONE 18.4%• GOODYEAR 16.9%
• MRF 22.0%• APOLLO
20.0%• JK TYRE 19.0%
• CEAT 16.0%• BIRLA
7.0%• GOODYEAR 6.0%
Indian International
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Outlook on Demand & Supply: India
• Drivers of demand – Industrial & freight activity - Personal purchasing power - Economic growth
• Three avenues of demandOriginal Equipment 40%Replacement Demand 53%Export Demand 7%
• Supply can be met by domestic players
• Face competition from imported tyres
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Market drivers : India
• Robust growth rate in all vehicular segments over last 5 years
• Improved capacity utilization by all major manufacturers(>80%)
• Decrease in custom and excise duties to nullify increase in raw material costs and increases OPM
• Low labour cost : partially offset by low productivity
• Improved credit profile and loan serviceability
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Market challenges: India
• The Radialisation challenge- Radial vs. Cross ply Tyres
Global average- 65% India -2% Why use Radial tyres?
Positives Negatives
Longer life -100,000 kms Comparatively Higher Cost
Better fuel efficiency – 5 to 8% Marginally poorer overloading
Lower aspect ratio- Better control
• Other challenges –Poor roads Misperception that they are unsuited for
IndiaDifficulty to integrate in old vehiclesLack of radial manufacturing capabilities
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Market challenges: India
• Tubeless tyres in India
Good puncture resistance and much better safety
Account for only 10% of passenger car tyre sales
Primarily affected by a) Poor roads leading to rim damage
b) Lack of automatic machines for mounting and unmounting c) Poor quality service leading to leakages and poor life
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Market challenges: India
• Over dependence on the commercial vehicle segment
Globally-Passenger transport accounts for 33% of product mix
India- 81% of tyre market is for commercial vehicles
• Export issues
Low radial tyre production capability hampers export potential
• Hurdles in becoming global player
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Scope and challenges• Industry poised for a very good growth rate
• More J.V’s with world market leaders- better technical know-how and quality
• Growth in automobile sector – cumulative effect on tyre industry
• Increasing trend in capacity utilization – better output
• New and uncharted territories as export markets.
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Contd….• Increasing productivity – both labour and machinery
• Competition from other developing markets
• Increasing raw material costs – will effect OPM
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Thank you