![Page 1: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/1.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
![Page 2: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/2.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
What it’s all
about2014 Flagstaff Intercept Study
![Page 3: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/3.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Thanks to…Arizona Snowbowl
Best Western Pony Soldier Inn & SuitesDrury Inn & SuitesFlagstaff Extreme
Flagstaff Visitor CenterFort Tuthill County Park
Little America HotelLowell Observatory
Museum of Northern ArizonaArizona Hospitality Research and Resource Center at NAU
![Page 4: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/4.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Wait, that’s all?
Web AnalyticsSocial InteractionnSight DataIndustry Trends
![Page 5: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/5.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
of Americans take vacations
source: fatwallet.com
#onemoreday
81%
![Page 6: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/6.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Very Technical Calculation
4.6 Million Visitors
![Page 7: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/7.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Visitor Origin
![Page 8: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/8.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Livin’ in the AZ
![Page 9: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/9.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Let the
world
know CanadaUnited KingdomGermanyAustraliaFrance
![Page 10: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/10.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor ProfileWho are these
people?
99KAvera
ge H
HI:
52
Avera
ge a
ge:
$
![Page 11: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/11.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
It’s a party
3.1 people per party
![Page 12: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/12.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
It’s my party and I’ll invite who I
want to.60% Family Only19% Family and Friends12% Friends Only 7% Alone
![Page 13: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/13.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Travel Patterns
![Page 14: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/14.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Flagstaff is primary destination
9% Grand Canyon 5% Sedona
53
%
![Page 15: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/15.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
return visitors65%
and visit more than 2x per year
![Page 16: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/16.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
overnight visitors
averaging 2.5 days in Flagstaff
75%
![Page 17: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/17.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
stay in hotel/motel75%
![Page 18: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/18.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Majority Travel by Auto
69% private auto22% rental car
![Page 19: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/19.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Travel Purpose
57% Leisure/Vacation20% Passing Through5% Business/Conference
![Page 20: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/20.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
![Page 21: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/21.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Where to
go
![Page 22: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/22.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
![Page 23: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/23.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Marketers love this question
42% Been Before28% Word of Mouth23% Online
![Page 24: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/24.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Bottom Line
553$Average per party per day expenditure
![Page 25: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/25.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
By the #s
![Page 26: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/26.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile Very complicated I-O Model
IMPLAN AnalysisDirect EI =
$458,691,000
![Page 27: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/27.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Total EI =
$575,121,000
![Page 28: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/28.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
BBB = $6,261,106
![Page 29: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/29.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
quality of life RecreationBeautificationEconomic DevelopmentArts & Sciences
Tourism is . . .
![Page 30: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/30.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Tourism is . . .
7,311 of them
jobs
![Page 31: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/31.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
![Page 32: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/32.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
40% AZ65% Return53% Primary
Top of MindClimate ReliefUnique to FlagstaffTargeted Cities
11% CA4% TX
Los AngelesSan Francisco
ImpressionsTargeted Promotions
![Page 33: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/33.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
43% Other StatesWord of MouthOnline
Search MarketingTarget by TypeAOT Co-op
11% International
Brand USASales/Media Efforts
![Page 34: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/34.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Tactics
![Page 35: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/35.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
What does the future hold?
![Page 36: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/36.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
General Messaging
ONLINE DisplaySearchVideo SocialMobile
OTHER Print
ContentEmail
Fulfillment
![Page 37: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/37.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Elevating Our
Efforts
![Page 38: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/38.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
PromotionsVaried by target
Weddings66 Kicks on Route 66#VisitCoolSelfie Trail launch in Selfie SeptemberEvents/Flagstaff365.comWinter WonderlandDog Town USA vs. The Cat’s Meow
![Page 39: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/39.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Participate
![Page 40: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/40.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Other Stuff
Flagstaff Visitor Profile
National Travel and Tourism WeekMay 2-10, 2015
Flagstaff Train DayMay 9 @ Flagstaff Visitor Center
![Page 41: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/41.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
More Stuff
#dbacks_coolzone InstameetMay 16, 2015 - 10:15 a.m.
Your Idea?We’re here to support you
![Page 42: Market Insights: The Flagstaff Visitor Profile 4.29.15](https://reader033.vdocuments.net/reader033/viewer/2022052701/55d2ab3fbb61ebe73a8b46b1/html5/thumbnails/42.jpg)
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
PAT YOURSELVES ON THE BACK! JOB WELL DONE…
Now back to work making a huge impact on our
QUALITY OF LIFE!