Download - Marketing and Branding - Startup Traction
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Marketing and Branding
Prepared by Gina Chiang forThe Founder Institute
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Agenda
• Marketing (tools available)– Customer behavior– What interest them– Measurement
• Branding – Appearance– Generate awareness– Leverage influencers
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What do we do?
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Who is Your Customer?
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Search is the way in…
Know What Your Customers Are Searching For
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BE FOUND
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Is “LIKE” the best way to measure success?
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Available Measurement solutions
Searches Clicks
Online Sales
Foot Traffic
Leads Phone Calls
App Downloads and purchases
Cross-Device Conversions
Newsletter Signups
StoreLocator
Time on site
OrderTracking
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Branding – Appearance
Good Name
Quality Logo
Look and feel of professional website (color, layout, fonts, tone of your product descriptions)
Your appearance in external setting
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Branding – Generate Awareness
Online content marketing: blog, company site, Medium.com, video
Social media: Facebook, Google+, Twitter,
Community volunteer work: Google Business Group (GBG), SMU to name a few examples
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Branding – Leverage Influencers
Word of mouth: Tell your stories
Leverage your employees
Get influencer onboard: Person with authority in the field (professor, blogger)