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MARKETINGAUTOMATION
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What is
MARKETINGAUTOMATION
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D
WHY
MARKETINGAUTOMATION
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Saves Time
Improves Efficiency
Multi Channel
Management
Data Collection
Consistency
Personalization
Scaling
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TOOLSANDSERVICES
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crm• Market segmentation based
on lead personas, stage, tags
• Finding & sharing critical
information quickly
• Tracking customer responses
• Assigning tasks to employees
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SUGAR crm Salesforce
Zoho crm Odoo
$$$$$ $$$$$Price:
OS: Apple, Windows, Linux
Platform: Offline, Cloud
OS: Apple, Windows, Linux
Platform: Cloud
Price:
$$$$$Price:
OS: Apple, Windows, Linux
Platform: Cloud
$$$$$Price:
OS: Apple, Windows, Linux
Platform: CloudHigh PriceLow Price
More Features
Less Features
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Email marketing
Targeting people directly via emails
• Increases brand awareness
• Campaigns are easily shareable
• Cost effective
• Highest ROI
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High Price
More Features
Less Features
mailchimp Constant contact
campaignersendy
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
Low Price
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Automated workflow s/w
• Set drip email campaigns
based on user behavior
• Engage with visitors using
impelling popups
• Interact with visitors using
LiveChats
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High Price
More Features
Less Features
leadsquared hubspot
hatchbuckSalesforce sales
cloud
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
an
d s
om
ec
rm
s
Low Price
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• Content is King
• Choosing the right content
• Monitoring the web for trends
Content strategy automation
• Google Trends
• Webmaster
• Buzzsumo
• Coschedule headline analyzer
• Portent headline generator
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• Work Smarter
• Focus on core service/product
• Perfect timing
• Analyze multiple channels
• Nail your strategy with Social
post analysis
SOCIAL MEDIA AUTOMATION &
ANALYTICS
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High Price
More Features
Less Features
hootsuite Buffer
zapier Sprout social
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
Rivaliq QuintlySocial Media Analytics
Low Price
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• Monitor the web for
interesting new content
• Get alerts for specific
keywords/content
• Respond to critics or simply
engage in conversations
ALERTS
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Google alerts
mention
Owler
iamwireoptions
Few
To Consider
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• Track KPIs, metrics & other
key data points
• Visualize data, get insights &
improve performance
• Get real time analytics
BIZ Dashboard
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High Price
More Features
Less Features
cyfe
geckoboard
Zoho
reportsbime
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L $$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
Low Price
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• Determine the strengths and
weaknesses of current and
potential competitors
• Strategies that will provide
you with a distinct advantage
COMPETITOR ANALYSIS
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High Price
More Features
Less Features
SPYFUSEMRUSH
SIMILARWEB ALEXA
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
Low Price
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• Build list of journalists &
influencers easily
• Publish & distribute Press
releases
• Craft relevant responses
• Track & analyze all campaigns
PR AUTOMATION
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High Price
More Features
Less Featuresprezly
cision
goprit
meltwater
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
Low Price
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• Segmentation of prospects
• Analyze leads & collect
relevant profiles
• Automatically gather emails
Prospecting & Lead generation
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optionsFew
To Consider
LinkedIn sales
navigator
Salestools.io
insideview
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• Measure and track your
results across time
• Understand your visitors,
leads, prospects
• Devise action plans to
improve the results
ANALYTICS
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GOoGLE ANALYTICS
GOOGLE TRENDS
CLICKY
optionsFew
To Consider
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Stay ahead ofCOMPETITORS
SAVE
TIME
REACH NEW
HEIGHTS
and IMPROVE
EFFICIENCY
SCALE
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Have any
QUESTIONS ?
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Next level
You are now readyTo take your business
To the
Thank youwww.promptcloud.com