Transcript
presents
Marketing for Media Coverage, Partnerships, and Growth
SARAH HODGES@hodges
Create News
Say Thank You
Group Exercise• Break into groups of 3 – 4 people• Choose a company • Start with a goal• Brainstorm five story ideas• Choose one • Identify reporters• Write a pitch
Create Ego Traps
Group Exercise
• Start with a goal
• Brainstorm five competitors or partners
• Choose one
• Map out an ego trap
• Plan your marketing strategy
Make Shareable Content
