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Marketing Masterclass15 Brilliant Digital Marketing Examples For Today’s Challenges
STOP!We’re seeing businesses miss major opportunities
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Decision Time: Are you Kellogg’s or Post?
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“When the Depression hit… Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg’s doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. By 1933… it had become what it remains today: the industry’s dominant player.” - www.newyorker.com/magazine/2009/04/20/hanging-tough
Growing Market Share is Easier in a Recession Than a Boom
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Data sourced from https://ijbssnet.com/journals/Vol_6_No_9_1_September_2015/9.pdf
How Are We Judging Brilliant Marketing?
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1. It helps you survive right now
2. It grows market share
3. It’s customer-centric
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Takeaways• There is a first mover advantage
in a crisis
• Be relevant, entertaining, useful or
empathetic
• Community not company first
1. COVID-19 Creative
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1. COVID-19 Creative
Source: Facebook Australia COVID-19 Trend Infographic May 2020
Takeaways• Time’s up for
COVID-19 messaging…
• Review the ongoing engagement
of your message and creative
Takeaways• Increased ad spend grows market
share
• An example of big getting bigger
through marketing
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2. Bunnings
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3. Fitness Playground
Takeaways• Small companies can do BIG
marketing
• Pivot your service and offer to keep
it relevant and goal focused
• You’re never too big (or small)
for competitor research
Takeaways• Switch from in person to virtual
• Increased ad spend
• Marketing delivering what the
customer needs
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4. Winning Appliances
Takeaways• How can you help customers who
are hurting?
• A customer-centric content strategy
can deliver quickly
• Physical to digital
5. INDESIGN
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6. Xero
Takeaways• Customer-centric messaging and
solution
• Focused on value,
not price
Takeaways• Now is the time to double-down on
marketing
• Everyone contributes to marketing
• Spend more time and money
promoting content than creating it
• Organic traffic can grow quickly
7. Rocket
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Free Resources
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Takeaways• Long path to purchase, maintain
marketing
• People are still buying
• Be authentic
8. Gurner
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Takeaways• Current conditions are an
opportunity to grow your digital
offering
• Solving customers problems wins
share
• There is power in partnerships
9. Harris Farm
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Takeaways• Survival can mean changing
everything
• Do it right and get attention
• Cook at home, takeaway,
merchandise and more
• Take care of surviving before
thriving
10. Attica
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Takeaways• Now is not the time to cut back
• Audit your marketing assets today
for how they’ll perform tomorrow
• Enter the recovery fully prepared
• The goal is growing share
11. Wincrest Homes
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Takeaways• Thrived through GFC because of
content
• Power of answering customer-
centric & simple questions
• Do you know the questions your
prospects and customers are
asking?
12. River Pools and Spas
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Takeaways• Customer-centric
• Be relevant, entertaining, useful or
empathetic
• Value of long-term brand
13. IKEA
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14. Adobe
Takeaways• Be personal, even if you’re huge
• Big opportunities in social ads
• User generated content is engaging
• Make your content relevant (future
of work)
Takeaways• You’re never to big or too small to
build the best sales funnel in your
industry
• An engaged database is your best
asset
• Discover what you do, you know, or
you are that interests your
prospects
15. Aquabumps
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Claim Your Free Marketing Strategy Session
• Via Zoom or phone with one of our most senior marketing strategists• Share what you’re doing now (or plan to do in the future)• We’ll come back with an outline on what to change or continue to maximise your return• Great opportunity for a fresh set of eyes on your campaigns• Limited to 15 companies from today’s webinar
rocketagency.com.au/book-strategy-session
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