Download - Marketing Online Turistico
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@fabian_gonzalez
Marketing ON LINETURÍSTICO
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1.EVOLUCIÓN
2.SMM
3.HERRAMIENTAS 2.0
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1.evolución• < 90’s - PUBLICIDAD EN LOS CATÁLOGOS DE LOS TTOO
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• 96’s – PRIMERAS WEBS HOTELERAS
1.evolución
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1.evolución• 96’s – PRIMEROS BUSCADORES
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1.evolución• 97’s – APARECE SAN
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• 2.000’s – POSICIONAMIENTO EN SAN GOOGLE
1.evolución
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• 2.005’s – GEORREFERENCIACIÓN
1.evolución
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• 2.005’s – BLOGOSFERA
1.evolución
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• 2.007’s – GADGETS Y WIDGETS
1.evolución
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1.evolución• 2.007’s – WEB 2.0
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2.SMM
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parvularios digitales
NATIVOS DIGITALES
inmigrantes digitales
SABIOS DIGITALES
2.SMM
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2.SMM
AD (d)
PRO (ducer)
(con) SUMER
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HASTA principios del 2Kla COMUNICACION con el CLIENTE era
unidireccional
2.SMM
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PUBLIantes DEL
2005
2.SMM
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HOYlas REGLAS
han CAMBIADO
2.SMM
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El 76% de los CONSUMIDORES
NO creen que
las EMPRESAS digan TODA la
VERDAD en
los anuncios
2.SMM
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SOLO el 14% confíaen los ANUNCIOS
SOLO el
2.SMM
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el 80% CREERIAN lo que han visto
leído u oído
de una EMPRESAsi PREVIAMENTE lo había
mencionado
UN CONOCIDO
2.SMM
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el 92 % PREFIERE una
recomendación
o EXPERIENCIA
el 60%estarían DISPUESTOS
a compartir UNA OPINION
2.SMM
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2.SMM¿cómo VENDER ?
turista S.xxidestinos TURISTICOSHOTELES
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NUEVOS canalesnuevs FORMS d comnikcion
nuevas COSTUMBRES
NUEVOS clientes2.SMM
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+ 300 millones 600 % 2008
+ 25 millones + 1200 % 2008
2.SMM
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2.SMM
+ 7 millones + usuarios en prime time que TV
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2.SMM ¿QUÉ ES?
conversacionescompartir
ayudarcolaborar
aportarrelaciones
conversaciones
relaciones
compartirconversaciones
relacionescolaborar
aportar
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MEDIR3. HERRAMIENTAS 2.0
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3. HERRAMIENTAS 2.0
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3. HERRAMIENTAS 2.0
compartirconversaciones
relaciones
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3. HERRAMIENTAS 2.0
aportar
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3. HERRAMIENTAS 2.0
colaborarayudar
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3. HERRAMIENTAS 2.0
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3. HERRAMIENTAS 2.0
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3. HERRAMIENTAS 2.0
screencast
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3. HERRAMIENTAS 2.0
videomarketing
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3. HERRAMIENTAS 2.0
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3. HERRAMIENTAS 2.0
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3. HERRAMIENTAS 2.0
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3. HERRAMIENTAS 2.0
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cómo empezar1.Analiza qué dicen de tu hotel
2. Crea grupo en FB y Twitter
3. Crea una cuenta en Flickr
4. Crea un canal en youtube
5. Alta en Google Analytics