Download - Marketing Public Health Through Social Media
Marketing Public Health
Through Social Media
NC Public Health Association Spring Educational Conference
Angela Connor, Social Media Manager
May 17, 2011
Social media isn’t a fad, it’s
a fundamental shift in the
way we communicate.
Spheres of influence
If you build
it, will they
come?
Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• -Learn from others
• -Apply to YouTube for Nonprofits (we’ll discuss this later)
•
Today, I challenge you to…
• Rethink your messaging
•
This is too much
for a wall post.
Facebook is not
a press release
service!!
Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• -Learn from others
• -Apply to YouTube for Nonprofits (we’ll discuss this later)
•
Before you do ANYTHING…
What are your goals?
• Change behaviors – move
people to action
• Drive home a specific issue
• Raise awareness
• Drive traffic to website/blog
• Connect with a particular
population
• Get noticed. More media
coverage
• Prevention of chronic
diseases
• Fan engagement and
growth
Now we’re ready
•Content
•Context
•Connectivity
•Continuity
•Collaboration
Salt Lake Valley Health Dept. Video Contest
Salt Lake Valley Health Dept. Video Contest
Tobacco Free Parks – Greensboro
Participate with People
Serve with Content
Engage Influencers
Empower others
Participate with People
Create real dialogue with
your stakeholders
A few key points words about Facebook
• Making the case – Engagement is a must for success
• More than 500 million active users
• 4,46,720 million North Carolinians (57% female, 43% male)
• Facebook users share 30 billion pieces of content each month
• Average user has 130 friends
• Average user creates 90 pieces of content per month
• Average user is connected to 80 community pages, groups
and events
• Facebook ads that link to Facebook content perform 50% better
than ads to external websites
Serve with Content
www.youtube.com/user/SaltLakeValleyHealth#p/c/DDC658E4C8BF9B8A
Make Your Content Engaging and Interesting
Empower Others
Social Media Training
Now, let’s get
a few things
straight
Get Noticed
Be Relevant
Be Engaged
Drive Results
Angela Connor Author, “18 Rules of Community Engagement: A Guide for
Building Relationships and Connecting With Customers
Online.”
Twitter: @communitygirl
LinkedIn: LinkedIn.com/angelaconnor
919-573-6307
Capstrat Insights:
http://www.capstrat.com/insights/authors/angela-
connor/
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