Download - Marketing Research Easy Excel
![Page 1: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/1.jpg)
Using Microsoft Excel for Marketing Research
![Page 2: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/2.jpg)
TITLE BARMENU BAR
FORMULA BAR
STANDARD TOOLBAR
FORMATTING TOOLBAR
ACTIVE CELL
![Page 3: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/3.jpg)
PASTE FUNCTION
TOOLS MENU
![Page 4: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/4.jpg)
The Paste Function Provides Numerous Statistical Operations
![Page 5: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/5.jpg)
The Statistical Function Category
![Page 6: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/6.jpg)
Data Analysis Dialog Box
• Click on “Tools”
• Select “Data Analysis”
• Select statistical operation – such as Histogram
![Page 7: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/7.jpg)
![Page 8: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/8.jpg)
![Page 9: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/9.jpg)
![Page 10: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/10.jpg)
Functions
• Functions are predefined formulas for mathematical operations
• They perform calculations by using specific values, called arguments
• Arguments indicate data or a range of cells
• Arguments are performed, in a particular order, called the syntax
![Page 11: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/11.jpg)
Functions• Functions are predefined formulas for
mathematical operations• They perform calculations by using
specific values, called arguments• Arguments are performed, in a particular
order, called the syntax • For example, the SUM function adds
values or ranges of cells
![Page 12: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/12.jpg)
Easy to Use Paste Functions
• AVERAGE (MEAN)
• MEDIAN
• MODE
• SUM
• STANDARD DEVIATION
![Page 13: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/13.jpg)
Functions• The syntax of a function begins with the
function name• followed by an opening parenthesis• the arguments for the function • separated by commas• a closing parenthesis. • If the function starts a formula, an equal
sign (=) is typed before the function name
![Page 14: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/14.jpg)
The Equal Sign Then The Function Name And Arguments
• =FUNCTION (Argument1)
• =FUNCTION (Argument1,Argument2)
![Page 15: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/15.jpg)
Arguments
• Typical arguments are numbers, text, arrays, and cell references
• Arguments can also be constants, formulas, or other functions
![Page 16: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/16.jpg)
The AVERAGE Function Located in the Statistical Category
![Page 17: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/17.jpg)
![Page 18: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/18.jpg)
Data Array
• The data appear in cells A2 through 14
• A2:A14
• Sometimes written with dollars signs
• $A$2:$A$14
![Page 19: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/19.jpg)
![Page 20: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/20.jpg)
Sum, Average, and Standard Deviation
• =FUNCTION (Argument1)
• =SUM(A2:A9)
• =AVERAGE(A2:A9)
• =STDEVA(A2:A9)
![Page 21: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/21.jpg)
![Page 22: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/22.jpg)
![Page 23: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/23.jpg)
SUM FunctionSales Call Example
)9:2( AASUMX
![Page 24: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/24.jpg)
AVERAGE (Mean) FunctionSales Call Example
)9:2( AAAVERAGEn
XX
i
![Page 25: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/25.jpg)
Standard Deviation FunctionSales Call Example
)9:2(
1
2AASTDEVA
n
xxxs
![Page 26: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/26.jpg)
Proportion
• =COUNT
• =COUNTIF
• DIVIDE COUNTIF BY COUNT
• =D3/D2
![Page 27: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/27.jpg)
![Page 28: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/28.jpg)
![Page 29: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/29.jpg)
Frequency Distributions
• There are alternative ways of constructing frequency distributions
• COUNTIF function
• HISTOGRAM function
![Page 30: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/30.jpg)
![Page 31: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/31.jpg)
=COUNTIF(A6:A134,1)=D4/D9*100
![Page 32: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/32.jpg)
![Page 33: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/33.jpg)
![Page 34: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/34.jpg)
![Page 35: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/35.jpg)
Histogram Function
• Tools -Data Analysis-Histogram
• Bins
![Page 36: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/36.jpg)
![Page 37: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/37.jpg)
The bins are thefrequency categories
![Page 38: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/38.jpg)
Insert Input and Bin Ranges
![Page 39: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/39.jpg)
Text Labels Can Be Included or Excluded From Input Range
![Page 40: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/40.jpg)
The Chart Wizard
![Page 41: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/41.jpg)
![Page 42: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/42.jpg)
The Descriptive Statistics Function
![Page 43: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/43.jpg)
![Page 44: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/44.jpg)
![Page 45: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/45.jpg)
![Page 46: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/46.jpg)
![Page 47: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/47.jpg)
![Page 48: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/48.jpg)
![Page 49: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/49.jpg)
![Page 50: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/50.jpg)
SEVERAL ROWS OF DATA ARE HIDDEN
![Page 51: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/51.jpg)
SEVERAL ROWS OF DATA ARE HIDDEN
![Page 52: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/52.jpg)
![Page 53: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/53.jpg)
![Page 54: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/54.jpg)
![Page 55: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/55.jpg)
![Page 56: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/56.jpg)
![Page 57: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/57.jpg)
Correlation
![Page 58: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/58.jpg)
![Page 59: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/59.jpg)
![Page 60: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/60.jpg)
Correlation Coefficient, r = .75
Correlation: Player Salary and Ticket Price
-20-10
0102030
1995 1996 1997 1998 1999 2000 2001
Change in TicketPrice
Change inPlayer Salary
![Page 61: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/61.jpg)
Regression Analysis
![Page 62: Marketing Research Easy Excel](https://reader035.vdocuments.net/reader035/viewer/2022062516/55cf8fe4550346703ba0f325/html5/thumbnails/62.jpg)