Transcript
Page 1: Marketing to Ireland

CIARÁN NORRISMINDSHARE DUBLIN

DIGITAL IRELAND

Page 2: Marketing to Ireland

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 3: Marketing to Ireland

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 4: Marketing to Ireland

Paid Owned

3million cards

Page 5: Marketing to Ireland

Paid Owned

Except Laser…..

Page 6: Marketing to Ireland

Paid Owned Look, no Laser

Page 7: Marketing to Ireland

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 8: Marketing to Ireland

THERE AREN’T ANY!

Page 9: Marketing to Ireland

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 10: Marketing to Ireland

619,000 average viewers

410,000 average readers

992,000 average readers

426,000 average readers

94,822 average readers

1.83m Active Users63.9% visit daily

432,000average readers

218,000 average listeners

785,000 average viewers

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Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

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Total Unique Visitors (000) % Reach

Total Internet : Total Audience 2,017 100.0 Family & Parenting 569 28.2 Glam Family 133 6.6 Disney Online 116 5.7 BabyCenter Network 69 3.4 CafeMom Network 48 2.4 Nickelodeon Family & Parents 35 1.7 WEDDINGSONLINE.IE 22 1.1 Family Education Network 20 1.0 ROLLERCOASTER.IE 19 1.0 Ancestry.com, Inc. 19 0.9 Sheknows Family 18 0.9

Page 15: Marketing to Ireland

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

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255 people/km²

63 people/km²

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Source: SpeedTest.net

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Source: SpeedTest.net

Page 19: Marketing to Ireland

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

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Exclusive research:

@mindshareirlm-insights.blogspot.com

YouTube.com/mindshareirl

Page 23: Marketing to Ireland

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

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WHAT HAPPENED ON DECEMBER

6TH, 1922?

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IRELAND IS NOT PART OF THE UK, SO DON’T USE

A .CO.UK ADDRESS

Page 27: Marketing to Ireland

Nate Grigg on flickr


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