Marke&ng to Millennials
Agenda
① Gen Y – Why Should We Care ② The Gen Y Mindset ③ The Gen Y Behavior ④ Takeaways
Why Should We Care?
Key considerations
Key considerations
• Gen Y spending power 2014: $213 Billion • In 2017 Gen Y is predicted to outspend baby boomers
• Millennials are "low on social trust," according to Pew Research Center
• Just 19 percent say most people can be trusted, compared with 31 percent of Gen Xers and 40 percent of baby boomers.
• For retail that translates to a genera&on that is brand aware, but cynical = not brand loyal
The Gen Y Mindset
Habits
Beliefs
Behaviors
Motivations
Expectations
The Gen Y Behavior
Information consumption
Website trafEic
Takeaways
Takeaways
• Gen Y is not tech-‐savvy. They are tech-‐dependent • It’s all about them • Communicate where they are engaged • Make their buying experience memorable • Introduce them to your team • Give them the VIP feeling
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Read More
• Meet the Millennials: The consumers to change the marke&ng landscape
• Millennial Marke&ng • How Millennials are shopping
You made it!
Kirsten Furman and Miriam Christof miriam@justjumpmarke&ng.com Call me at 781.366.5549 Follow me on Twieer: @miriamchristof Visit our website: www.justjumpmarke&ng.com Let’s have a coffee!
