Let’s Take a Survey
That’s the Problem
An Average Millennial Sees
170000Marketing Messages
Before Her 17th Birthday
her brain gates out
95%of the information
So what’d a Marketer do?
Don’t shout louder
Don’t Interrupt
Don’t treat customers like destinations for
marketing messages
Personalized ContextualAdd Value
The Ubiquity of Mobile Devices
PERSONAL ALWAYS ON SMART
Mobile
MORE CONNECTED DEVICES = MORE
DATA
2500000000000000000
Bytes
Of Data
gets created every
day!
2.5 Quintillion
Sent coupons related to
pregnancy related products to the
father of a teenage girl
Target knew that the girl was pregnant
even before her father had any idea
Through analysis of data collected from her past
purchases
SOCIAL MEDIA
The Power of Social Media
15000 Re-Tweets
20000 Likes
in 24 Hours
Average cost of advertising at SuperBowl
XLVII was $4 million
Multi Screen
Real Time
Contextual
Social
Thank You
Saptarshi Roy Chaudhury
VP Marketing , [x]cube LABS
digitalSRC.com/blog
twitter.com/rishi3211us