Download - #Marketingartes14 Pepe Zapata, Teknecultura
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#DancingHappyPeoplebuenas tardes@PepeZapata @teknecultura
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“Yo quiero tenerun millón de amigos y asímás fuertepoder cantar.”
#curso #profesores#cena #coreógraf@Roberto Carlos
#DancingHappyPeople@PepeZapata @teknecultura
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El País, 29/10/2013#DancingHappyPeople@PepeZapata @teknecultura
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#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@Bob Carey, The Tutu Project
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@una vida en danza
#DancingHappyPeople@PepeZapata @teknecultura
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Louis Van Gaal
“Nunca positifo.Siempre negatifo”
#DancingHappyPeople@PepeZapata @teknecultura
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Samuel Beckett
“Primero, baila.Después, piensa.Es el ordennatural.”
#DancingHappyPeople@PepeZapata @teknecultura
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Mercat de les Flors, 13-14#DancingHappyPeople@PepeZapata @teknecultura
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Mercat de les Flors, 13-14#DancingHappyPeople@PepeZapata @teknecultura
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Mercat de les Flors, 14-15#DancingHappyPeople@PepeZapata @teknecultura
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Mercat de les Flors, 14-15
AMOR EN MOVIMIENTO
El deseo es una distancia por recorrer: no te detengas, que tu corazón lata, que tus piernas salten, que tu torso gire, que tus brazos vuelen, que tu cabeza ruede, hastaque tus manos lleguen a otros, hasta que la sed llegue al agua. Enamórate de todo lo que se mueve, muévete para enamorarte. Fluye, desemboca, abraza, que todo se deslice como jabón mojado por encima de un cristal. Desea, anhela, sueña, vive, revive, despierta, emociónate: como el viento con las banderas, ¡baila! Si eres hierro, ve hacia los imanes.
Manuel Forcano
#DancingHappyPeople@PepeZapata @teknecultura
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comunicación clásica#DancingHappyPeople@PepeZapata @teknecultura
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comunicación clásica#DancingHappyPeople@PepeZapata @teknecultura
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comunicación actual#DancingHappyPeople@PepeZapata @teknecultura
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comunicación actual#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@públicos
#DancingHappyPeople@PepeZapata @teknecultura
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potenciales
recién llegados
esporádicos
no públicos
frecuentes
incondicionales
vinculacióncomunidades
captación
frecuencia
regularidad
#curso #profesores#cena #coreógraf@públicos
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@públicos
#DancingHappyPeople@PepeZapata @teknecultura
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dinamizacióncultural
marketing
economía
sociología
pedagogía
#curso #profesores#cena #coreógraf@gestor cultural
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@marketing
#DancingHappyPeople@PepeZapata @teknecultura
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producto precio
place promocióndistribución
públicos
pasión
marketing#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@marketing
#DancingHappyPeople@PepeZapata @teknecultura
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“¿Y cómo es él?¿En qué lugarse enamoró de ti?Pregúntale…¿a qué dedicael tiempo libre?”
#curso #profesores#cena #coreógraf@José Luis Perales
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@
#DancingHappyPeople@PepeZapata @teknecultura datos, análisis, interpretación
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#curso #profesores#cena #coreógraf@Dan Ariely
#DancingHappyPeople@PepeZapata @teknecultura
“Big Data es como el sexo adolescente: todos hablan de él, nadie sabe realmente cómo hacerlo y todos piensan que los demás lo hacen... por lo que todos dicen que lo hacen.”
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ticketing
CRM, analítica
datos
información
conocimiento
mkt relacional + contenidos
#curso #profesores#cena #coreógraf@ticketing
públicos, comunidades
#DancingHappyPeople@PepeZapata @teknecultura
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NO es comunidad
#DancingHappyPeople@PepeZapata @teknecultura
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SÍ es comunidad
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@UE, estrategia de públicos
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@empoderamiento
#DancingHappyPeople@PepeZapata @teknecultura
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“El espectador es activo. Observa, selecciona, compara, interpreta… Conecta lo que observa con todo aquello que ha observado en otros escenarios, en otros espacios. Participa del espectáculo si es capaz de explicar su propia historia a la historia que está delante suyo”
#curso #profesores#cena #coreógraf@Jacques Ranciere
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@segmentación
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@segmentación
#DancingHappyPeople@PepeZapata @teknecultura
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#curso #profesores#cena #coreógraf@engagement
#DancingHappyPeople@PepeZapata @teknecultura
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#DancingHappyPeople@PepeZapata @teknecultura
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que bailen todos con todos#DancingHappyPeople@PepeZapata @teknecultura
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que bailen todos con todos#DancingHappyPeople@PepeZapata @teknecultura
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que bailen todos con todos#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos para los peques#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con los peques#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con los jóvenes#DancingHappyPeople@PepeZapata @teknecultura
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que bailen los jóvenes#DancingHappyPeople@PepeZapata @teknecultura
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que bailen los jóvenes#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con los profes#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con los mayores#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos por todo#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con todos#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con los bailarines#DancingHappyPeople@PepeZapata @teknecultura
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que bailen los de la calle#DancingHappyPeople@PepeZapata @teknecultura
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que bailen los de la calle#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos en los barrios#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos en las ciudades#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con las ciudades#DancingHappyPeople@PepeZapata @teknecultura
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que bailemos con las ciudades#DancingHappyPeople@PepeZapata @teknecultura
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que bailen los públicos#DancingHappyPeople@PepeZapata @teknecultura
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que bailen los públicos#DancingHappyPeople@PepeZapata @teknecultura
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que botemos y votemos#DancingHappyPeople@PepeZapata @teknecultura
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que pongamos en contexto#DancingHappyPeople@PepeZapata @teknecultura
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que conversemos#DancingHappyPeople@PepeZapata @teknecultura
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que saboreemos la conversación#DancingHappyPeople@PepeZapata @teknecultura
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que perdamos el miedo#DancingHappyPeople@PepeZapata @teknecultura
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que aprendamos a ser públicos#DancingHappyPeople@PepeZapata @teknecultura
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Vivian Greene
“La vida no consiste en ver pasar la tormenta... se trata de aprender a bailar bajo la lluvia.“
#DancingHappyPeople@PepeZapata @teknecultura
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Pepe Zapata
Tel. 616 645 517
twitter: @PepeZapata
teknecultura.com
twitter: @teknecultura
#Dancing HappyPeopleseguimos en movimiento
para conocer y conectar comunidadesmarketing cultural