Download - Measuring Social Media Success 101
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Measuring Social Media Success for Nonprofits
Presented by John Kenyon
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Toolbox
Metrics
Pachamama Alliance
Discussion
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People share wildlife sightings
Small Pilots - Learn, Reiterate
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Wildlife Watch + Mobile+ Twitter
Robin on PresidioSF, CA #NWF
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Started Small (Realistic)
50 unique Twitter Users
200 Wildlife sightings in first month
At least 5 tweets a day
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Monthly Report
Quarterly Review
Editorial Calendar
Culture of Content Generation
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Toolbox
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Tracking website, email + social media metrics
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Metrics
Focus on what content is popular/not
Review quarterly, adjust strategy & goals
Set benchmarks, try tactics to get there
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OverviewWebsite
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Website
Unique Pageviews
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Time on SiteWebsite
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ads.twitter.com
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Your Own Metrics are More Important
Interesting to Compare
No True Industry-Wide Benchmark
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How do we track metrics?
How might we do it differently moving forward?
Reflection
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Example
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Review
Content Creation
Quarterly Review
Trends not Snapshots
Benchmark
Experiment
Trying New Things!
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Resources
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Question & Discussion
Ideas for Experiments
Your Experiences
Organizational Capacity
Tools
Metricswww.davidarmano.com
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All Images: Flickr - Creative Commons License