Download - Media and the Open Data Revolution - D Shivakumar (Senior VP Nokia: India, Middle East and Africa)
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Company Confidential
Nokia Internal Use Only
Media and the Open Data Revolution
Shiv
8 November2012
Dakar,Senegal
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Nokia Internal Use Only
Structure• Media• Mobile Phone data points• Top applications on Mobile Phones• Impact of Mobile Phones on Media Consumption
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Nokia Internal Use Only
Media
POLITICS
ADVERTISING/Business Models
TECHNOLOGY
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Nokia Internal Use Only
The Media Journey
Medium/Innovation• Theatre• Printing Press• Postcard• Telegraph• Radio• Telephone• Television• WWW
Consumer Requirement
• Ability to hear• Ability to read• Ability to read and write
• Ability to send and receive
• Ability to hear• Ability to speak and hear
• Ability to see, hear• Ability to see, speak, write, hear
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Nokia Internal Use Only
Mobile phones – Most penetrated category
Worldwide Base
Penetration
Mobile Phones
5 Billion 71%
Television Sets
2 Billion 28%
PCs 1.5 Billion 21%
Cars 1 Billion 14%
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Nokia Internal Use Only
48%39%
35%32%
31% 29% 28%
67%
5%
32%
20%
42%
18%
49%
16%
54%
13% 10%
63%
7%
2014
2015
2016
2017
100%
2013
2012
2011
Smartphone
Feature Phone
Basic Phone
59%
84% of the phones sold globally will have data capabilities in 2013
Source: Strategy Analytics
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Nokia Internal Use Only
51%49%
48%48%
45%41%
37%
2016
28%22%
29%
100%
35%
2012
7%
2017
Smartphone
Feature Phones
Basic Phones
2011
32%
2015
43%
12%
50%
9%
2013
16%
24%
57%
17%
2014
Even MEA will have majority of handsets capable of accessing data
Source: Strategy Analytics
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Nokia Internal Use Only
2009 2010 2011 2012 2013 2014 2015
1,007
800
1,200
453542
648761
600
1,000855
936
0
200
400
Subscriber Base (mn)
Africa to cross the 1 Bn subs landmark in 2015
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Nokia Internal Use Only
Africa Data PointsCountry Literacy Rate Mobile % GDP Bln $
Nigeria 61.3% 55% 244
South Africa 86.4% 101% 408
Kenya 85.1% 62% 34
Egypt 72% 87% 235
Senegal 39.3% 81% 14
Sudan 61.1% 57% 64
Tanzania 69.4% 51% 24
Ghana 59.7 95% 38
Source: WCIS+, IMF
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Nokia Internal Use Only
Mobile is where the action is….USA data
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Nokia Internal Use Only
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Nokia Internal Use Only
Mobile network connection speeds will increase 9-fold by 2016.
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Nokia Internal Use Only
Top Mobile Applications
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Nokia Internal Use Only
SOCIAL- Connecting with Networks
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Nokia Internal Use Only
Entertainment
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Nokia Internal Use Only
Security & Productivity
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Nokia Internal Use Only
Mobile Money
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Nokia Internal Use Only
Influence of Mobile on Media Consumption
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Nokia Internal Use Only
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Nokia Internal Use Only
TV is no longer breaking news!!!
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Nokia Internal Use Only
Crowdsourcing of News is a reality
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Nokia Internal Use Only
2011 - Japan Tsunami
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Nokia Internal Use Only
2008 - Mumbai Attacks
26/11 terror attacks in India were the turning point for Twitter’s popularity in India
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Nokia Internal Use Only
2010 – Haiti Earthquake
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Nokia Internal Use Only
News moving from “Daily Us” to “Daily Me”
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Nokia Internal Use Only
Media needs to look at ways to benefit from Mobile Devices
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Nokia Internal Use Only
News companies can crowd source news
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Nokia Internal Use Only
Bring Mobile Phones in the center of their strategy
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In Summary
• Media defined by two things- DIGITAL and SCREEN SIZE
• Media is moving from Analog and Distinct to Digital and converged
• Gestures started communication, will we get there?
• Today’s youth thinks in SOUNDBYTES , Think headlines , not body copy
• News in IMPULSIVE,Monetization is key• Every Media brand will have its own website.
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Nokia Internal Use Only
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Nokia Internal Use Only
The Tablet / Smartphone generation
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What is happening to media & information• Volume of information is increasing• Variety of information sources increasing• Information is travelling faster• Location of information consumption is changing
• Time of information consumption is changing