MEDIA KIT 2016
2 0 1 6 M E D I A K I T
B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G
ONLINE ADVERTISING
OVERVIEW
OUR AUDIENCEAverage Monthly Pageviews: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.7 millionAverage Monthly Unique Visitors: ... . . . . . . . . . . . 1.6 million Average Time Spent On Site: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:34Average Age: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40% between 25-34Average Household Income: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $216,600Male / Female: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49/51Some College Education or Higher: ... . . . . . 92%
Source: Google Analytics 2015; Media Audit 2013; MMR 2011, Comscore 2014
BOSTON MAGAZINE, THE AWARD-WINNING PRINT PUBLICATION that reaches more than 2,700,000 readers in Boston and beyond, is
brought to life online with bostonmagazine.com.
bostonmagazine.com features the same authoritative journalism and insider information found in the pages of Boston magazine,
complemented by daily blogs, helpful guides, and e-newsletters. Viewed by more than 1.6 million unique visitors a month, bostonmagazine.com
is the online resource of choice for stylish, sophisticated Bostonians.
CONTENT
NEWSUpdated daily to bring you the
trending topics in and around
Boston.
RESTAURANTSThe authoritative guide
to dining in Boston. Find
restaurant and bar reviews,
search local establishments,
and access our signature wine
and spirits guide.
A&EBreaking news and
happenings from Boston’s art
and entertainment scene.
STYLEFashion advice, news, tips,
and the latest trends coupled
with store listings and expert
recommendations for great
shopping destinations.
WEDDINGSAn extension of Boston
Weddings, get all the
resources you need to create
the perfect wedding.
HEALTHBoston’s guide to living well!
HOME & PROPERTYInspired by our award-winning
Boston Home magazine, this
section is an unmatched
resource for homeowners and
design professionals.
EXTEND YOUR REACH THROUGH
BOSTONMAGAZINE.COM
2 0 1 6 M E D I A K I T
B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G
STANDARD DIGITAL Width Height Leaderboard 728 90Medium Rectangle 300 250Skyscraper 160 600Masthead Buttons 180 90(homepage only)
Requirements• HTML5 tags only• All ads must be submitted as a web-friendly images in JPEG, GIF,
SWF* formats or as tags (all file formats accepted for tags)• All hard assets must be saved as 50kB or less• When sending swf files, these must be saved as flash version 10.1
or lower with clickTAGs implemented.*Please note: SWF files may load in a paused state in Google Chrome and Mozilla Firefox• Required size: 50 kb • Required resolution: 72 DPI• Full URL must be included in ad submission
(embedded or 1g flash)• If submitting flash ads you must include this clicktag:
{getURL(clickTAG, “_blank”);}
RICH MEDIA Width Height Sliding Billboard 970 90 - 290Interstitial 600 400
Requirements*See Standard Digital Requirements• Sound: When moused-over or click-activated• Expandable: Only when moused-over• Animation: Up to 3 loops• Animation: Maximum 20 seconds• Third party rich media accepted• Geo-targeting available
HIGH IMPACT Width Height Billboard 970 90Big Rectangle 300 600
Requirements*See Standard Digital Requirements
NEWSLETTER SPONSORSHIPS Width Height Medium Rectangle 300 250
Material Requirements• JPEG• Required resolution: 72 DPI• Full URL must be included in ad submission (no bit.ly)• Copy: Please include 20-25 word copy for ‘About Our Sponsor’
section with highlighted text to hyperlink.
Mobile• 320x50 or 300x50
Interactive Tools• Sweeps• Contests• Microsite• Facebook Application
Content Marketing• Content written by Boston
magazine writers that reads seamlessly with editorial content.
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ADDITIONAL CAPABILITIES
ONLINE ADVERTISING
SPECIFICATIONS
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RequirementsAll creative can be emailed to your Account Executive and will be forwarded on to the online marketing department. Questions? Call Lauren Finkel at 875.221.5407.
2 0 1 6 M E D I A K I T
B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G
ONLINE ADVERTISING
CHANNEL SPONSORSHIP
Your week-long sponsorship includes the following three elements:
THE CHANNEL SPONSORSHIPRoadblock of the channel section front. Your three banner ads will appear on the page together to make more of an impact on our audience.
RUN OF CHANNEL IMPRESSIONS150,000 news impressions per week in this package.Ad units: 300x250, 729x90, 160X600
BOSTONMAGAZINE.COM MONTHLY TRAFFIC2.7 million page views1.6 million unigue visitors
PACKAGE RATE: $2,500/WEEKVALUE: $3,100/WEEKTOTAL IMPRESSIONS: 150,000-200,000
FOR MORE INFORMATION OR TO ADVERTISE: Please contact your Account Executive or Rebekah Valberg at 857.221.5411 or [email protected].
MAKE YOUR MESSAGE THE FIRST THING BOSTONMAGAZINE.COM READERS SEE EVERY DAY!INTRODUCING BOSTON MAGAZINE’S CHANNEL SPONSORSHIP. Position your ad alongside out most popular online content for premium exposure for one week. Our channel sections feature all of our most current and popular content in one centralized location for readers to return to daily.
MASTHEAD BUTTON
LEADERBOARD
MEDIUM RECTANGLE