Download - Media scenario 25 10 13 abp ananda
Quick Snapshot
Week 35 – 42’2013
MCCS
PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels6.CTVN AKD Plus7.High News
ABP ANANDAPeriod – Wk 35 - 42’2013TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
36
8
2 1
% Genre Sh
Source : TAM Period : Wk 42’2013
VS last year Bengali news neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
7.66.9
% Genre Share
Wk 35-42'12 Wk 35-42'13
Source : TAM Period : Wk 35-42year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
HIGH NEWS CTVN AKD PLUS
33%
21% 20%
14%10%
2% 2%
% Mkt. Share
Wk 35-42'13
Source : TAM Period : Wk 34-41’2013
Among top 20 programmes list of the week, 19 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 35-42’2013
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
News T
ime
Bangla
CTVN A
KD P
lus
RPLUS
High
News
02468 7
64 4
3 2 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
News T
ime
Bangla
CTVN A
KD P
lus
RPLUS
High
News
0
2
4
66
64 4
2 2 2
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 17% 28% 22% 19% 19% 19%ABP Ananda 29% 37% 28% 31% 31% 31%Kolkata TV 23% 7% 25% 20% 20% 20%News Time Bangla 8% 14% 15% 10% 10% 10%RPLUS 17% 1% 3% 13% 13% 14%CTVN AKD Plus 4% 8% 7% 5% 5% 5%High News 2% 5% 1% 2% 2% 2%
Source : TAM Period : Wk 35-42’2013
ABP Ananda performing on News Bulletins
,Sports/Magazines & Religious/Devotional
Source : TAM Period : Wk 42’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
NT Bangla scored on Cartoons/Animation & ComediesRplus scoring from Reviews/ Reports
Prog Genre 24 GHANTA ABP Ananda High News NT Bangla RPLUSNews Bulletin 18% 55% 4% 10% 12%
Sports Magazines 37% 53% 4% 0% 6%
Cartoons/Animation 30% 0% 0% 57% 13%Comedies 0% 0% 0% 100% 0%
Religious/Devotional 15% 36% 3% 22% 24%
Reviews/Reports 16% 12% 0% 5% 67%
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