Download - Media Success For Small Sporting Clubs
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Media for club volunteers Media for club volunteers
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#1 your role
#2 Canberra media
#3 how you can succeed
#4 media musts
#5 social media
#6 free resources
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communications goals
audiences
messages
delivery systems
timeframe
budget
evaluation
Where media fitsWhere media fits
MediaMedia
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Club media officerClub media officer
identify opportunities
prepare materials
approach the media
report, refine, return
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Why work with media? Why work with media?
promote club
attract players, fans, volunteers
funding
recognition
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benefitsbenefits • free• credibility• reach
risks • no control over outcomes• expectation management• mixed messages
Risk analysis Risk analysis
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Why work with print? Why work with print?
medium of record
publish regularly
drives the news cycle
most likely to follow up
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immediacy
hyper-local
opportunities
community switchboard
Why work with radio?Why work with radio?
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news
current affairs
themed programs
Why work with TVWhy work with TV
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Know the mediaKnow the media
“Maggie Gees”
deadlines
special needs
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What media wantWhat media want
something different
new information
local and national trends
impact on others
wow factor
st factor (first, latest etc)
your credibility
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Being newsworthy Being newsworthy
Something newSomething new Calendar DatesCalendar Dates
Topical IssuesTopical Issues
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why is your club why is your club newsworthynewsworthy??
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Club story bankClub story bank
gather newsworthy stories
categorise stories
refresh and recycle
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Become a storyteller Become a storyteller info-graphics
photos
video
audio
fact sheets
online links
immersion
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Media musts Media musts
media release
media alert
media backgrounder
spokespersons
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Media releasesMedia releases
eventsevents
personalitiespersonalities
topical issuestopical issues
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22
• available • articulate
• prepared/knowledgeable
• authorised
• enthusiastic
• presentable
A good spokesperson is…
Club spokespersonClub spokesperson
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Pitching the media Pitching the media
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Personal approachPersonal approach20 minutes appointment 20 minutes appointment
who attends who attends
brief explain issues brief explain issues
overview storiesoverview stories
identify media needsidentify media needs
agree way ahead + deadlinesagree way ahead + deadlines
leave something leave something
continuous contact continuous contact
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call a specific journalist call a specific journalist
say something interesting say something interesting
why it is relevantwhy it is relevant
where the story fitswhere the story fits
shape the storyshape the story
way aheadway ahead
follow-upfollow-up
Phone pitchPhone pitch
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Email pitchEmail pitch
Subject line
One screen
subject line subject line
one screen one screen
lead with thelead with the
•news news •local angle local angle •benefitbenefit•trend trend •““st” factor st” factor
call to actioncall to action
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Letter pitchLetter pitch
Letters bring bonuses
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Tie in social media
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Tidying up
Measure and follow-up Measure and follow-up
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#1 your role
#2 Canberra media
#3 how you can succeed
#4 media musts
#5 social media
#6 free resources
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0401 063 8370401 063 8370401 063 837
@bobcraw
0401 063 837