Mediated Communicationand Communication Literacy
MediatedCommunication
Mass Communication The process in which professional
communicators use technology to share messages over great distances to influence large audiences.
Computer Mediated Communication (CMC) Human interaction over computer
environmnets Using electronic devices to communicate.
MediatedCommunication
Mass Mediated Communication Newspapers
Television
Magazines
Internet
MediatedCommunication
Computer Mediated Comm. (CMC) E-mail
listserv Bulletin Board Systems
Blogs (web-logs) Instant Messaging Chat rooms
Computer MediatedCommunication
Computer Mediated Comm. Audio-video conferencing
Same as face-to-face
Multiuser environments “Virtual Communities” World of Warcraft Second-life
Computer Mediated Communication
Synchronous communication Able to interact in real-time. Simultaneous back and forth
communication. More like face-to face.
Asynchronous communication Communication interaction has delays. Like writing a letter.
Computer MediatedCommunication
Digital Divide “a growing gap between those who
have access to technology and those who do not” (p. 267).
Effects older adults Effects the poor Who else?
Computer Mediated Communication
What does access to technology give us?
Why is the digital divide such an important issue to understand?
Media Effects
Gatekeeping The process of determining what news,
information, or entertainment will reach a mass audience. (p. 258)
A few powerful people decide what is important enough for you to see.
…Just one company
Media Effects Agenda Setting
When the media pay attention to certain topics, they determine, or set the agenda for, what topics are discussed by individuals and society. (p. 258)
Example: Reality TV Example: Michael Jackson’s death
Media Effects Cultivation effect
Heavy television and media use leads people to perceive reality as consistent with the portrayals they see on television. (p. 260)
Imagine if TV was all you could watch and you couldn’t leave your house.
What is seen/heard and what is not.
Computer MediatedCommunication
Questions????
Activity
Use your laptop to search your designated news website or thumb-through your newspaper.
What stories are presented? What are we told is important? What topics will you discuss with
others? How do these influence your perception
of the world? Complete worksheet.
