Download - Medical Market Bridge
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Bringing Your Medical Bringing Your Medical Device Into International Device Into International
MarketsMarkets
www.mmbim.com
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MMB MMB is an efficient is an efficient BRIDGE BRIDGE forfor SELLING SELLING YOUR PRODUCTS YOUR PRODUCTS inin INTERNATIONAL INTERNATIONAL MARKETS MARKETS at aat a LOW-RISK MODEL LOW-RISK MODEL
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MMB OverviewMMB Overview
An international marketing, sales, business development company that acts as a bridge for innovative medical devices manufacturers, & rapidly brings their technologies to market success.
Our goal is to place your technologies at the international forefront of your market segment – effectively, efficiently, and rapidly.
MMB offers international sales, marketing, business development, in-market presence & distribution management.
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MMB StrategyMMB Strategy
Innovative solutions
Product clusters
Understanding of clinical, strategic, discipline factors
International Marketing
Territory, market coverage
Local country manager
Familiarity of market & key players
Local implementation of international strategy
Sales
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MMB ClientsMMB Clients
Med-Tech Manufacturers : Seeking for new markets MMB act as your sales & marketing arm out of your home market We strive to make sure you achieve strategic goals We maximize sales potential
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The Marketing DilemmaThe Marketing Dilemma• What is the market size?• How to choose target markets?• What are the obstacles in the specific market?
– Regulation– Reimbursement– Purchasing mechanisms
• What type of presence in the market is favourable – Direct or distributing companies?• How to choose a distributor?• How to manage a diverse distribution network?• How to set optimal marketing goals?• International marketing activities – conferences, communications, KOL relations
Market Analysis
Market characteristics & obstacles
Distributors selection& management
Marketing management
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The Marketing DilemmaThe Marketing Dilemma• What is the market size?• How to choose target markets?• What are the obstacles in the specific market?
– Regulation– Reimbursement– Purchasing mechanisms
• What type of presence in the market is favourable – Direct or distributing companies?• How to choose a distributor?• How to manage a diverse distribution network?• How to set optimal marketing goals?• International marketing activities – conferences, communications, KOL relations
Regulatory Approvals Reimbursement issues Purchasing Mechanisms...
MMB answers the marketing dilemmaMMB answers the marketing dilemma
Market Analysis
Market characteristics & obstacles
Distributors selection& management
Marketing management
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MMB SolutionsMMB Solutions Country Managers:
In-market presence Distributors management & collaboration Local implementation of marketing strategy
Commitment for client success
Product Cluster Manager: Deep knowledge of the products and clinical issues Understanding of strategic targets Delivering product strategy to international markets
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Current Country Current Country CoverageCoverage
• Belgium
• The Netherlands
• Austria
• Switzerland
• Czech republic
• Slovakia
• Poland
• France
• Germany
• Italy
• UK
• Ireland
• Portugal
• Spain
• Denmark
• Norway
• Sweden
• Finland
• Israel
• Brazil
• Australia
• New Zealand
• India
• Hong Kong
• Korea
• Philippines
• Singapore
• Thailand
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MMB MMB Collaboration Collaboration ProcessProcess
Additional servicesMarCom; Conferences, Exhibitions, CommunicationsNew investors relations
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Simultaneous multimarket Simultaneous multimarket penetration penetration
Risk minimizing compensation modelRisk minimizing compensation model
Professional in–market Professional in–market managers managers
Effective marketing Effective marketing channels channels
MMB MMB SolutionsSolutions