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PREPARED BY
MEETING AT THE INTERSECTION OF CONTENT STRATEGY AND UX
@MARSINTHESTARS
May 15, 2015
UXPA Boston
Marli Mesibov, Director of Content StrategyMad*Pow
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• Director of Content Strategy at Mad*Pow
• Managing Editor of UX Booth
• How do content strategy and UX design fit together?
UXPA Boston | @marsinthestars
Who am I? Why am I here?
3UXPA Boston | @marsinthestars
What accomplishes this?
4UXPA Boston | @marsinthestars
UX and content strategy go together like puppies and kids.
5UXPA Boston | @marsinthestars
But puppies aren’t kids.
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And UX isn’t Content StrategyUXPA Boston | @marsinthestars
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And UX isn’t UIUXPA Boston | @marsinthestars
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Content strategy isn’t UXUXPA Boston | @marsinthestars
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And content strategy isn’t content managementUXPA Boston | @marsinthestars
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Where’s the intersection?UXPA Boston | @marsinthestars
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6 INTERSECTIONS
12UXPA Boston | @marsinthestars
1. Branding
13UXPA Boston | @marsinthestars
2. User Journeys
14UXPA Boston | @marsinthestars
3. Site Maps
15UXPA Boston | @marsinthestars
4. Pair Programming
16UXPA Boston | @marsinthestars
5. Content Templates
17UXPA Boston | @marsinthestars
6. Microinteractions
18UXPA Boston | @marsinthestars
Do we have to talk?
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5 WAYS TO MAKE COLLABORATION EASIER
20UXPA Boston | @marsinthestars
Swap “skillsets” and tools
21UXPA Boston | @marsinthestars
Play Pictionary!
22UXPA Boston | @marsinthestars
Dictate sketches
23UXPA Boston | @marsinthestars
Group Gamestorms
24UXPA Boston | @marsinthestars
Compromise
25UXPA Boston | @marsinthestars
Mutually beneficialcollaboration
26UXPA Boston | @marsinthestars
Thank you!
