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PREPARED BY

MEETING AT THE INTERSECTION OF CONTENT STRATEGY AND UX

@MARSINTHESTARS

November 5, 2015

UX Boston

Marli Mesibov, Director of Content StrategyMad*Pow

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• Director of Content Strategy at Mad*Pow

• Managing Editor of UX Booth

• How do content strategy and UX design fit together?

UX Boston | @marsinthestars

Who am I? Why am I here?

3UX Boston | @marsinthestars

What accomplishes this?

4UX Boston | @marsinthestars

UX and content strategy go together like puppies and kids.

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Where’s the intersection?UX Boston | @marsinthestars

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4 INTERSECTIONS

7UX Boston | @marsinthestars

1. Branding

8UX Boston | @marsinthestars

2. Site Maps

9UX Boston | @marsinthestars

3. Content Templates

10UX Boston | @marsinthestars

4. Microinteractions

11UX Boston | @marsinthestars

Do we have to talk?

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WAYS TO MAKE COLLABORATION EASIER

13UX Boston | @marsinthestars

Swap “skillsets” and tools

14UX Boston | @marsinthestars

Play Pictionary!

15UX Boston | @marsinthestars

Dictate sketches

16UX Boston | @marsinthestars

Compromise

17UX Boston | @marsinthestars

Mutually beneficialcollaboration

18UX Boston | @marsinthestars

Thank you!