Download - Membership Sites 101
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MEMBERSHIP SITES 101
WHAT I WISH I’D KNOWN BEFORE I BUILT MY FIRST MEMBERSHIP SITE
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YOU DOWN WIT’ O.P.E.?
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Q: How do you validate an idea for a membership site?
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“Don’t waste time answering questions that aren’t being asked.”
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Q: How do I actually build a membership site?
✓ WordPress ✓ Membership Plugin ✓ Payment Gateway ✓ Email List ✓ Members-Only Forum
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The 6th Ingredient: Segmentation
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Where everybody knows your name.
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Q: How do I protect content for members?
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Q: How much should I charge?
✓ Lead with the value of your content. ✓ What would it cost someone to get this otherwise? ✓ How much will it cost to support each member? ✓ Other staff? Operational costs?
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Q: How much should I charge?
✓ LTV (Lifetime Value)? ✓ Tiered Memberships? ✓ Free Trials or Samples?
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Q: How do I keep members engaged?
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Never say…
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Q: How do you say goodbye?
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Top 3 Tips for Growing Your Membership Site
✓ No-Brainer Pricing
✓ Make them say, “Wow!”
✓ Give them the tools to spread the word.
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It’s all about people.
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SHAWN & KAY HESKETH AT WORDCAMP AUSTIN, 2013
ABOUT THE PRESENTER
SHAWN HESKETH Creator of WP101.com !
twitter: @leftlane blog: shawnhesketh.com