Download - Mental Health Bebo Case Study Derek Chambers
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‘Your Mental Health’ Bebo profile
Derek Chambers and Rachel Wright
HSE National Office for Suicide Prevention
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Presentation content• Overview of ‘Your Mental Health’
campaign
• Why Bebo?
• Friends, comments, polls etc...
• Moderating guidelines
• Cost issues
• Plans
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Policy context
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Why mental health awareness as part of suicide prevention:
Is suicide the tip of the iceberg OR an island of misery in a sea of happiness?
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Reach Out strategy
Targeted suicide prevention
Whole population prevention
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The awareness campaign brief
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HSE population health / NOSPmental health campaign brief
Campaign name
Mental health campaign
Overall policy
Reach Out Action Area 10Other relevant policy including Vision
for Change
Campaign aim
To improve awareness and understanding of mental health and mental well-being
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Campaign objectives
• People will have a greater understanding of personal mental health
• People will seek social / professional support
• People will recognise the importance of social / professional support
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Target audience / key messagesCampaign target
audience (s)General public:o With specific targeting of 13 to 35 yr olds
Key message (s) o Mental health is as important as your
physical health
o Minding your mental health is as important as minding your physical health
o It’s ok to talk about your mental health as you would your physical health
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The campaign – ‘Your Mental Health’
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40,000,000Users in US, UK, IR, CA, AU, NZ
>25% of Ireland’s population has a Bebo Account
Bebo has 40,000,000 Users
#1Google SearchTerm in 2006
#3 Most engaging site(after Google and MSN properties)
#1Site in Ireland
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Profile page design
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Homepage Promotion
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Friends
Currently:
• 1367 friends• 1859 (‘ever’)• 37, 882 profile
views
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Comments
• Comments are pre-moderated
• Comments are anonymous
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Blog
• A different mental health topic is covered each month
• Topics covered– peer pressure– loneliness– alcohol and drugs– sexuality– self-harm
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Polls
• Polls are conducted based on the current blog topic
• Polls have been taken 16345 times
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Polls – alcohol and drugs
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Quiz page
•Quizzes are also related to blog topic
•Quizzes have been taken 8169 times
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Quizzes
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Widgets • Slideshow.com
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www.bebo.com/yourmentalhealth
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Guidelines
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CostsCosts Amount in €
Profile design 2,500
Bebo charges for sponsored profile with 1 month of homepage promotions
17,000
Outsourced moderator / profile management for 3 months
11,400
Total 30,900
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Future plans